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Wednesday, May 17, 2023

Welcome to the future, humans

Who's ready to conquer this beautiful Wednesday? Rate your readiness from 1 to 10! 🚀

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Does AI Have a Place in Branding?

And is it the answer to your branding needs? Beatrice Gutknecht, Founder of BADASSERY by B, joins us as we dive into the world of branding and how AI and technology are revolutionizing the way companies approach their identity and strategy.

Also on the pod today:

- CNET Employees Unionizing Against AI 👫

- Building Human Relationships in the Age of AI🤝

- AI Image Generation and Brand Reliance 🏙️

It’ll be worth your 23 minutes:

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Learn

1. Zapier’s New AI Features 🤯 -- Zapier just made you an expert coder. Their new AI update now allows you to say what you want it to do and it will turn your sentence into code. Zapier also added a feature where you can describe what you’re looking to automate and it will draft you a zap you can customize. 

2. CNET Staff is Unionizing 👥 -- Looks like the writers in Hollywood aren;t the inlyu ones being effected by AI. The CNET Media Workers Union is looking to create standard practices with the use of AI to protect the writers and secure their jobs.

3. Employees vs AI  🥊 -- Everyone has been talking about the big giant, AI. Now people are wondering, friend or foe? Research shows 50% of office workers surveyed are worried they don't know how AI will be implemented in their workplace. While 69% of employees said a clearer strategy for AI use would make them feel more positive about it.

4. Students get an F for “Using AI” 😡 -- Whoops. Looks like not everyone knows how to use AI. A Texas professor failed more than half of his class after ChatGPT falsely claimed it wrote their papers. He said he used ChatGPT to test whether they used it to write the papers. The issue is ChatGPT is not designed to detect GPT material.

5. Shell to Use AI for Deep Sea Oil ⛽ -- Even gas companies are getting into the AI game?! Shell will use AI-based technology from big-data analytics firm SparkCognition in its deep sea exploration and production to boost offshore oil output. SparkCognition's AI algorithms will process and analyze large amounts of seismic data in the hunt for new oil reservoirs.

We interrupt this program to bring you breaking news…

We’re giving away TWO year-long subscriptions to premium ChatGPT. ($120 value each!)

How to Win

Just share the contest with your friends and get people to join! Each referral gets you higher on the leaderboard. Good Luck!

Sign me up!

Now back to your regularly scheduled program.

Leverage

Branding and AI

🤷‍♂️ What’s Going On: 

Beatrice Gutknecht joins today’s shows as we discussed the future of branding and AI, and the impact it could have on your business.

We also touch on ways you can leverage this technology to build a brand that stands out from the crowd.

If you want to hear more about it, check out today’s episode.

Now that you know what’s going on, here’s how to leverage it

🫵 Why It Matters To You: 

AI and branding might not seem like the most interesting topic at first glance, but trust us, it matters.

In a world where humans are constantly bombarded with ads and marketing messages, AI can be the key to cutting through all the noise and reaching your audience in a genuine way.

Plus, with AI evolving at lightning speed, it's important to keep up to date with the latest developments so you don't fall behind your competitors.

🦾 How You Can Leverage: 

👩‍🎨 Content Creation and AI - AI tools can be extremely helpful in creating content and curating social media. Use AI tools to help you with content creation, social media management, audience targeting, and more. But don't rely solely on technology, also share your own voice to prevent losing your personal touch.

❤️ Build a brand identity that is human-centered - Companies that center their branding around human interactions grow faster and reach more engagement rates. Start building a brand strategy that focuses on your core values and principles and that you can apply both internally and externally.

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