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AI’s Transformational Role in Streaming Video
Meta unveils AI video model, OpenAI secures $4 billion, Google ads more AI to search and more!
Everyday AI
October 04, 2024
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Outsmart The Future
Today in Everyday AI
6 minute read
🎙 Daily Podcast Episode: AI is transforming video in ways we never could have imagined. The CEO of Brightcove joins us to discuss how media companies are leveraging AI and ways you can too. Give it a listen.
🕵️♂️ Fresh Finds: OpenAI reportedly won’t hire a new CTO, Gmail iOS users now have Gemini access and Meta Ray-Bans get an update. Read on for Fresh Finds.
🗞 Byte Sized Daily AI News: Meta unveils impressive AI video model, OpenAI secures $4 billion, Sora’s Co-lead joins Google and Google adds more AI features to search. For that and more, read on for Byte Sized News.
🚀 AI In 5: Unlock the secrets of creating custom GPTs that will streamline your workflow and save you precious time. See it here
🧠 Learn & Leveraging AI: AI is transforming the way we use video and it’s something your company should be taking advantage of. We explain how. Keep reading for that!
↩️ Don’t miss out: Did you miss our last newsletter? We talked about OpenAI closing $6.6B funding, Google to run ads in AI Overviews and the U.S. to invest $100M in AI. Check it here!
AI’s Transformational Role in Streaming Video 🎥
The media game is changing—and fast.
With AI stepping in, streaming video is being reimagined in ways we never thought possible.
From creating jaw-dropping content to transforming viewer experiences and unlocking new revenue streams—how deep does AI’s impact go?
Find out how the biggest media companies are using AI to stay ahead of the curve and why it’s reshaping the future of video.
Marc DeBevois, CEO of Brightcove, joins us to discuss.
Join the conversation and ask Jordan and Marc questions on AI and streaming video here.
Also on the pod today:
• AI's Impact on Video 📹
• Video's Increasing Dominance 📈
• New Video Consumption Avenues 🔀
It’ll be worth your 30 minutes:
Listen on our site:
Click to listen
Subscribe and listen on your favorite podcast platform
Listen on:
Here’s our favorite AI finds from across the web:
New AI Tool Spotlight – Jogg creates video ads in minutes, Graphy turns data into visuals and insights and Redcar is a B2B AI sales rep.
OpenAI – Sam Altman has reportedly told employees that they don’t plan to hire a new CTO following Mira’s departure.
Google– Gmail users on iOS can now ask Gemini questions in their emails.
Meta - Reminders and voice messages have been added to the Meta Ray-Ban.
AI in Education – Pearson is launching a new AI certification with a focus on the workplace.
Read This – A man who was paralyzed from a diving accident is now regaining sensation after an AI-powered brain implant.
1. Meta Unveils Movie Gen: AI Model for Video Creation 🎥
Meta has announced its new generative AI video model, Movie Gen, which can produce 16-second personalized video snippets from a single prompt or photo. This innovative tool offers enhanced editing capabilities, allowing users to swap objects within videos, like transforming a lantern into a bubble.
While the technology is impressive, it remains in development and won't be available to consumers this year, as Meta seeks feedback from filmmakers and creators.
2. OpenAI Secures $4 Billion Credit Line Amid Record Funding 💸
OpenAI has locked in a new $4 billion revolving credit line, just a day after completing a whopping $6.6 billion funding round that values the company at nearly $157 billion. This influx of capital will enhance OpenAI’s liquidity to $10 billion, enabling it to invest in essential computing resources, particularly Nvidia chips, as it competes with tech giants like Google.
With expectations to generate $3.6 billion in revenue this year—and a projected jump to $11.6 billion next year—the company continues to attract investor confidence despite recent executive shake-ups.
3. Google Supercharges Search with More AI 🔍
Google has announced a series of significant updates to its Search capabilities, integrating advanced AI to enhance how users find information. The latest features include visual search enhancements through Lens, which now allows users to ask questions using video and voice, making real-time inquiries about their surroundings easier than ever.
Additionally, the introduction of AI-organized search results aims to streamline user experience by presenting diverse content formats tailored to individual queries, particularly benefiting those seeking inspiration for cooking or shopping.
4. OpenAI's Sora Co-Lead Joins Google DeepMind 👀
Tim Brooks, co-lead of OpenAI's video generator Sora, has announced his move to Google DeepMind to focus on video generation technologies and world simulators. His departure comes amid reports of Sora facing technical challenges and as competitors like Runway and Luma gain traction in the industry.
This shift not only underscores the intense competition in AI but also highlights the ongoing talent migration, with key figures from OpenAI recently leaving for various opportunities.
5. Silence from AI Giants on New California Law 🤐
With California's AB-2013 now signed into law, requiring generative AI companies to disclose their training data, many industry leaders are choosing to remain silent. Major players like Microsoft, Google, and Meta have yet to commit to compliance, with Microsoft explicitly declining to comment on the matter. This reluctance underscores the tension between transparency and competitive advantage, as companies grapple with the potential legal implications of revealing their data sources.
As the deadline for compliance looms in January 2026, the lack of responses raises concerns about how these firms plan to navigate the murky waters of regulation and litigation.
6. AI's Rapid Transformation: Experts Weigh In 💡
In a recent virtual roundtable discussion, leaders from top firms like IBM and Infosys shared their expectations for how artificial intelligence will reshape businesses over the next year. They emphasized the need for upskilling workers to adapt to AI-enhanced roles, with IBM's Justina Nixon-Saintil highlighting a commitment to train two million people in AI by 2026.
The conversation also addressed the importance of transparent communication about AI's impact on jobs, as companies explore integrating AI into their operations while maintaining human oversight.
3 Secrets ChatGPT Desktop Features Revealed!
Click Image To Play Video 👆
The GPT store is almost here!
To get you prepared, We’re showing you the secrets of creating custom GPTs that will streamline your workflow and save you precious time.
Check out today's AI in 5.
🦾How You Can Leverage:
Forget Hollywood.
The real AI blockbuster when it comes to video is happening in your office.
While everyone's buzzing about AI-generated movies, Marc DeBevoise is plotting a revolution in how businesses communicate.
As the CEO of Brightcove, he's got a front-row seat to the AI-powered video explosion that's about to rock your company.
We cornered Marc on the Everyday AI show, and made him spill the beans.
In short here’s what’s gonna be unfolding at the corner of AI Avenue and Video Boulevard.
Attention-spans are shrinking and the power of the written word might be losing its weight a bit thanks to LLMs spitting out content like water out of a spigot.
With the rise of (actually pretty good!) AI video, Digital Clones and avatars, and AI repurposing, the old business comms might be exited the building.
That company-wide email you just sent?
It's a relic.
That product PDF?
Dinosaur.
Marc's not just talking about slapping some AI effects on your boring talking heads video from back when Bill in accounting still had hair.
He's envisioning a world where more business interactions will be visual experiences, tailored to each viewer. And the best part? You don't need Spielberg's budget or James Cameron's crew.
AI isn't just changing video. It's obliterating the boundaries between text, audio, and visuals.
Here’s what ya need to know! 👇
1 –AI: The Universal Business Translator 🌎
Language barriers?
Ancient history.
For so long, we’ve intentionally set up so many businesses with boundaries. In a new world where remote work is the norm, your company should also be expanding its horizons.
Marc mentioned a low-hanging use-case for the intersection of AI and video — dubbing your current videos for other languages.
You already put the work in to make something you’re proud of. Why not release it for the rest of the world?
This isn't just about widening your audience. It's about transforming every piece of content into a global asset.
Try this: Take your best-performing English language video.
Use AI dubbing to create versions in Mandarin, Spanish, and Hindi. Marc talked about Brightcove offering 85 languages for their AI-dubbing services.
We actually JUST did a deep dive on how you can do this with AI Avatars, a great compliment to today’s show.
2 – AI-Driven Personalization 🤖
A future where everyone gets personalized videos, powered by AI?
Yup.
Marc sees a future where AI transforms video from a passive medium to an interactive, personalized experience.
This shift isn't just about holding attention—it's about driving measurable business outcomes through every viewer interaction.
As data collection becomes more abundant, expect hyper-personalized videos powered by AI to arrive at your inbox.
And social feeds.
And ads.
And…. Prolly everywhere.
Try this:
Transform your company overview video into an interactive experience.
Use AI tools like Runway, Midjourney or PikaLabs to create multiple narrative paths based on viewer interests.
Implement real-time decision points where viewers choose their journey.
Track engagement and conversion rates for each path. Compare results with your original linear video.
Use these insights to refine your broader content strategy and personalize future marketing efforts.
3 – The Content Multiplication Machine 🖨️
One video is no longer just one video.
Transforming a single long-form video (or meeting, or webinar, or… anything) into an entire content ecosystem.
We're talking about smart fragmentation, not just mindless clipping.
Try this:
Start with an hour-long webinar, meeting recording or product demo.
Download the transcript and jump into your favorite LLM of choice and:
Ask for an outline of 2-minute highlight reels focusing on different key points.
Create a 60-second overall summary.
Generate five 15-second teaser clips for social media.
Produce a text-based listicle of the top 10 takeaways.
Develop a FAQ document based on the content.
Distribute each piece across different platforms over a month.
Track which fragments drive the most engagement and lead viewers back to the full content.
Analyze: Does this AI-driven approach outperform your traditional single-video strategy?
We think you’ll be surprised.
Now This …
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