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Automating content creation with AI 🔁

🔊 Using AI automations for media marketing, General World Models announced, EU finalizes AI Act, ScholarAI ChatGPT plugin review, and more!

Author

Everyday AI
December 11, 2023

Outsmart The Future

Today in Everyday AI
7 minute read

🎙 Daily Podcast Episode: Using AI with automations can seem daunting. So we’re showing you simple ways to automate your media marketing. Give it a listen.

🕵️‍♂️ Fresh Finds: An AI camera that answers your questions, NVIDIA expanding to Vietnam, and using AI drive through tech. Read on for Fresh Finds.

🗞 Byte Sized Daily AI News: Runway announces General World Models, EU finalizes AI Act, Microsoft and Labor Unions agree on alliance, and Spotify reduces staff and invests more heavily AI. For that and more, read on for Byte Sized News.

🚀 AI In 5: We’re showing you a plugin that turns ChatGPT into a fact-finding ninja, saying goodbye to those odd "hallucinations" and hello to pinpoint accuracy. Our ‘12 days of ChatGPT Plugins’ series continues with a look at ScholarAI.  See it here.

🧠 Learn & Leveraging AI: Looking to add AI automation to your workflow but don’t know where to start. Here are some easy wins. Keep reading for that!

↩️ Don’t miss out: Did you miss our last newsletter? We talked about the impact of AI on product strategy, how Google’s Gemini video was kinda faked, and a Web Reader ChatGPT plugin review. Check it here!

Automate Your Media Marketing with AI 🔁

Automation is a key asset to speeding up your workflow and becoming more efficient.

But adding AI to your automation can seem like a daunting task.

If you don’t work in marketing or are familiar with automations, where do you start to add AI?

Luckily Mark Savant, Founder of Mark Savant Media is joining us to discuss simple ways you can automate your media marketing with AI to grow your company or career.

Also on the pod today:

• Balancing human interaction and AI ⚖️
• AI tools for media marketing ⚙️
• Ways to use AI automations 🤔

It’ll be worth your 36 minutes:

Listen on our site:

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Listen on:

Upcoming Everyday AI Livestreams

Tuesday, December 12th at 7:30 am CST ⬇️

Wednesday, December 13th - ChatGPT doesn’t suck. Your prompts do.

Here’s our favorite AI finds from across the web:

New AI Tool Spotlight – Editby gives you SEO AI insights, Fablerr automates your social media engagement, and Campedia is an AI camera that answers your questions.

Big Tech – NVIDIA is expanding to Vietnam with a $250 million AI investment.

Business of AI - JPMorgan’s Global M&A head talked about how AI is creating deals but also causing disruption.

Startups and Businesses - This new startup is building software to help AI models stay in compliance.

Read This – Check out how this firm providing AI drive-thru tech relies on humans to get the majority of work done.

1. EU Finalizes Groundbreaking AI Act 🇪🇺

The European Union has reached a landmark deal on comprehensive artificial intelligence rules, setting a global precedent for AI regulation. After marathon talks, negotiators from the European Parliament and member countries agreed on key points, including the regulation of generative AI systems like ChatGPT. The AI Act, set to take effect in 2025, imposes strict penalties for violations and addresses systemic risks of advanced AI models.

2. Mistral AI's $415 Million Boost: A European Rival to OpenAI 💵

Mistral AI, a Paris-based startup, has closed a massive $415 million Series A funding round, positioning itself as a European rival to OpenAI. Co-founded by alums from Google's DeepMind and Meta, Mistral AI focuses on foundational models with an open technology approach. The company has released its first model, Mistral 7B, under an open-source license, allowing developers to run it on their devices.

3. Microsoft and Labor Unions’ AI Alliance 🤝

Microsoft is forming a historic alliance with the American Federation of Labor and Congress of Industrial Organizations (AFL-CIO), representing 60 labor unions with 12.5 million workers. This partnership aims to create an open dialogue on AI's impact on the workforce. Starting in winter 2024, Microsoft will provide formal AI training to labor leaders and workers, focusing on unions in key sectors. The initiative, the first of its kind between labor unions and the tech industry, addresses concerns about AI displacing jobs.

4. Spotify Reduces Staff and Focuses on AI 🎧

Spotify is reducing its staff and doubling down on AI to enhance its podcasting and audiobook divisions, a strategic move that's garnering Wall Street's approval. The audio-streaming giant has introduced AI-driven features like AI DJ and OpenAI's Whisper voice translation tool, aiming to boost user engagement and monetization. This AI integration, coupled with a partnership with Google Cloud for content recommendations, positions Spotify as a leader in personalized audio experiences.

5. Rakuten Launching a Proprietary Language Model 🚀

Japanese tech giant Rakuten is set to launch its own proprietary artificial intelligence language model within the next few months. CEO Hiroshi Mikitani revealed that the model will be based on Rakuten's unique dataset, spanning various businesses from banking to e-commerce. The company aims to use the AI model to improve operational efficiency and marketing by 20% and plans to offer it to third-party businesses, similar to Amazon and Microsoft.

  1. Runway introduces General World Models 🌍

Are large language models going to become a thing of the past? Maybe. Runway JUST announced a new type of model, a General World Model.

Runway announced what it says is the next major advancement in AI in General World Models, or GWMs. Runways is developing systems that can understand and simulate the visual world. This effort aims to represent a wide range of situations and interactions encountered in the real world.

ScholarAI ChatGPT Plugin Review 🧠

You know how sometimes ChatGPT feels like it's playing a guessing game?

Not anymore!

We’re diving into a little-known gem in the world of ChatGPT plugins - the Scholar AI plugin.

This plugin turns ChatGPT into a fact-finding ninja, saying goodbye to those odd "hallucinations" and hello to pinpoint accuracy.

🤷‍♂️ What’s Going On and Why It Matters:

Ever feel like you’re drowning when it comes to keeping up with marketing?

Same shorties.

Even with GenAI in the mix, producing fresh and relevant marketing content seems like a tall task to tackle. Until you tag-team AI and automation, that is.

Sound up your alley? Then today’s show with Mark Savant is your cup of tea. Mark is the Founder of Mark Savant Media, focusing on helping podcasters expand their content creation efforts.

Yeah, we talked all things marketing, automation, and AI.

A bit dorky?

Sure.

Relevant to your growth even if you’re not in an automation or marketing role?

Abso-friggin-lutely.

Here’s why.

Content, marketing automation and Generative AI tools are kinda for everyone now.

The way that we work is changing, and how we all compete our tasks is night-and-day different now than it was a few years ago because of the Generative AI wave.

That’s why today’s convo can be a game-changer for anyone. Jordan and Mark not only shared tips and best practices for automating your marketing with GenAI, but talked about specific tools and techniques to get er done.

We covered a wide-range of biz boosting tactics on today’s show. Here’s the highlights:

  • Impact of AI on human-to-human interactions

  • Predictions of significant workforce displacement by AI

  • Efficiency and cost-saving potential of AI recognized by business owners and entrepreneurs

  • Tools and software like ChatGPT, Zapier, Avoma and CastMagic for automating media marketing processes

  • The importance of using the right tools to save time in remote work and hybrid teams

  • Leveraging AI tools effectively for rising to the top amidst overwhelming content

See that?

That’s a legit laundry list of marketing automation goodness.

Let’s dissect it a bit further and apply it to your biz.

🦾How You Can Leverage:

We don’t care what your title is. 

Or whether your role has anything to do with marketing or automation. 

Because today’s show had some time-saving tips for anyone.

Why’s that? 

Because the basics of marketing automation and content creation can be applied to just about any role, sector or biz. 

Here’s why, and how it’s done. 👇

1 – Humans crave personalization 🚶

Your coworker.

Your customer.

Your next big client. 

Everyone wants personalization. Let’s be honest — the rise of Generative AI has an ugly side as well. Creating decent-ish content is SO easy now, you don’t need any content marketing experience to do it. That’s why there’s more bland and generic content than ever before. 

Try this: Mark gave some great examples — even LinkedIn connection requests can benefit from personalization. And like we’ve talked about previously, customers are growing to expect highly customized marketing and messaging across all industries.

Wanna see exacts? Go check this Harvard Business Review article on using AI to scale personalization. 

2 – Embrace the Zap ⚡️

Pew pew.

(Zapping noises.) 

If you haven’t dipped at least a toe or two into the world of Zapier, you (or your company) are missing out.

Zapier has slowly become a juggernaut in the marketing automation world, and has incorporated AI into all of its major offerings. 

Mark talked about the necessity of streamlining and automating tasks in media marketing, and Zapier is a prime example of a tool that can assist in achieving this goal. With Zapier's AI integration, marketers can set up "Zaps" (automated workflows) that connect various apps and platforms to seamlessly perform tasks

Try this: Whether it’s automating data entry or connecting Zapier with ChatGPT for customized automation at scale, Zapier is a can’t-miss powerhouse for producing better marketing content at scale. 

Need more? Don’t worry. We already did a dedicated episode on how to use Zapier and ChatGPT together. (Or, if Google Sheets is more of your jam, we’ve got you covered there as well.) 

3 – Meetings = AI content 🤖

Mark’s expertise is geared toward helping podcasters create better and more content.

But guess what?

Tweak your thinking, and the exact same processes, tips and tricks can be applied toward creating content from your meetings. 

All those meetings? In between the nonstop banter and status updates, there’s a goldmine of potential content to be repurposed. 

Try this: Sure, Microsoft Copilot can catch you up on takeaways from meetings you missed, and Zoom’s AI Companion can get you caught up on all happenings if you jump in late. (We’re Meetgeek fans ourselves.) 

Cool. 

But take it a step further and use those team meeting or sales calls transcripts of content producing machines. 

Not only can you produce marketing or sales content from the transcripts of videos, but you can also use tools like ChatGPT to analyze them all to create SOPs, checklists or even as an outside consultant to poke holes in your processes. BANG! 

Now This …

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