- Everyday AI
- Posts
- Custom GPTs, Gems and Projects. What they are and why you need to use them
Custom GPTs, Gems and Projects. What they are and why you need to use them
Google Search Live joins AI Mode, OpenAI cuts ties with Scale AI, Amazonās CEO speaks on AI shrinking the workforce and more!
Everyday AI
June 18, 2025
š Subscribe Here | š£ Hire Us To Speak | š¤ Partner with Us | š¤ Grow with GenAI
In Partnership With
Meet Gemini, Your Personal AI Assistant
Check out Veo 3, Googleās state of the art AI video generation model in the Gemini app, which lets you create high quality, 8-second videos with native audio generation.
Try it with the Google AI Pro plan, or get the highest access with the Ultra Plan. Sign up at Gemini.Google to get started and show us what you create.
Outsmart The Future
Today in Everyday AI
7 minute read
š Daily Podcast Episode: Thing you know how to be productive with AI chatbots? Think again. Explore how Google's Gems and OpenAI's custom GPTs are transforming efficiency and insight for businesses. Give it a listen.
šµļøāāļø Fresh Finds: Meta building AI glasses with Prada, Cursor AI launches $200 monthly subscription and Pope Leo XIV makes AI a major threat. Read on for Fresh Finds.
š Byte Sized Daily AI News: Google Search Live gets voice chat AI Mode, OpenAI cuts ties with Scale AI and Amazonās CEO speaks on AI shrinking the workforce. For that and more, read on for Byte Sized News.
š§ Learn & Leveraging AI: We break down the difference between GPTs, Gems and projects and what use cases work best for each. Keep reading for that!
ā©ļø Donāt miss out: Did you miss our last newsletter? We talked about Google Gemini 2.5 Flash-Lite, OpenAI and Microsoft tensions rising, Microsoft being warned to update Copilot claims and more. Check it here!
Custom GPTs, Gems and Projects. What they are and why you need to use them āļø
Before you hit that new chat button in ChatGPT, Claude or Gemini....
You're already doing it wrong.
I've run 200+ live GenAI training sessions and have taught more than 11,000 business pros and this is one of the biggest mistakes.
Just blindly hitting that new chat button can end up killing any perceived productivity you think you're getting while using LLMs.
Instead, you need to know the 101s of Gemini Gem, GPTs and Projects.
This is one AI at Work Wednesdays you can't miss.
Also on the pod today:
ā¢ Effective AI Chatbot Usage Techniques š¬
ā¢ Deep Research in ChatGPT Projects š
ā¢ Google Apps Integration in Gems š
Itāll be worth your 49 minutes:
Listen on our site:
Click to listen
Subscribe and listen on your favorite podcast platform
Listen on:
Hereās our favorite AI finds from across the web:
New AI Tool Spotlight ā Huntr is an AI resume review with professional level feedback, Merlio gives you access to top AI tools in one dashboard and Bridgely translates your web chats in real time in 60+ languages.
Meta ā Meta is reportedly working on building AI smart glasses with Prada.
AI Startups ā Anysphere has launched a $200 monthly Cursor AI coding subscription.
Future of Work ā Intel is laying off up to 20% of its Intel Foundry workers.
AI in Society ā Pope Leo XIV is making AIās threat to humanity a key issue.
AI Research - A new poll shows that Americanās views on AIās role in education and everyday life are divided.
1. Googleās Search Live Goes AI Mode with Voice Chat šļø
Google is expanding its Search Live feature into AI Mode, now available to select US users through Google Labs, letting people have real-time voice conversations with its Gemini-powered chatbot directly in the Google app. This upgrade enables hands-free, interactive queriesālike asking about travel tips or follow-upsāand even plans to add camera-sharing soon for richer interactions.
The background operation and transcript options mean users can multitask seamlessly while keeping the conversation going, a step that could reshape how professionals find quick, reliable info on the fly.
2. OpenAI Cuts Ties with Scale AI Amid Metaās Major Investment šļø
OpenAI is winding down its partnership with Scale AI, the startup recently backed by Metaās $14.3 billion investment, marking a significant shift in AI data sourcing strategies. This move comes as OpenAI seeks data providers more aligned with the rapid innovation needs of cutting-edge AI models, despite Scaleās founder Alexandr Wang departing to join Meta.
Metaās deal gives it a 49% stake in Scale AI but no voting rights, reflecting a growing battle for top AI talent and resources between tech giants.
3. Amazon CEO Signals Leaner Workforce as AI Takes Center Stage š¤
Amazonās CEO Andy Jassy revealed that the company expects its corporate headcount to shrink in the next few years due to widespread adoption of generative AI tools, which will automate many current roles while creating new ones. This shift comes amid recent layoffs totaling over 27,000 employees since 2022, reflecting a broader tech industry trend of using AI to boost efficiency and cut costs.
Jassy urged employees to embrace AI to get more done with smaller teams, highlighting how deeply Amazon is embedding AI in operations like inventory and warehouse management.
4. Gemini App Adds Video Upload & Analysis Feature š„
Googleās Gemini app is expanding its AI capabilities by rolling out video upload and analysis, allowing users to upload video files and ask questions about their content directly within the app, according to 9to5Google. This new feature, currently available on select Android and iOS devices but not yet on the web, complements existing support for documents and images, making Gemini a more versatile tool for content analysis.
While still in limited rollout, this update signals Googleās push to integrate richer media understanding into AI workflows
5. OpenAI Resists Metaās $100M AI Talent Hunt
Metaās massive $100 million-plus offers to lure AI researchers from OpenAI and Google DeepMind have so far failed, OpenAI CEO Sam Altman disclosed on a podcast this week. While Meta is investing heavily and recruiting top names, OpenAIās mission-driven culture appears to be the key to retaining its top talent and maintaining an innovation edge.
The AI superintelligence race is intensifying, but itās clear that money alone wonāt secure leadership in this space.
6. Inside OpenAI: A Deep Dive into Its Evolution and Controversies š
A new report called The OpenAI Files, released today by the Midas Project and the Tech Oversight Project, offers the most detailed public look yet at OpenAIās shift from a nonprofit research lab to a profit-driven tech giant. Drawing on corporate records, legal complaints, and media reports, the 50-page interactive dossier highlights concerns about governance, leadership integrity, and potential conflicts of interest tied to CEO Sam Altmanās extensive investment portfolio.
By mapping OpenAIās tangled corporate structure and business relationships, the report raises fresh questions about how this AI powerhouseās decisions might impact the wider tech ecosystem.
š¦¾How You Can Leverage:
Are you wasting time with your AI chatbots?
(Hint: Yes. Yes you are. lolz.)
Think you're saving time every time you click that "New Chat" button on your favorite AI chatbot?
Hate to break it to ya shorties, but you're tossing hours of lost productivity straight out the window.
Real talk: we're past the point where simply using AI means you're productive. Itās no longer a differentiator.
Google's Gems, OpenAI's GPTs and Projects, and Claude's Projects have dramatically changed recently.
You mighta slept on these changes.
We didn't.
That's why we gave these often-underutilized AI chatbot features the deep dive on today's show.
If you're not using these tools correctly, you're doing AI all wrong. Hereās how to fix it. š
1 ā Stop āNew Chatā Madness š«
Clicking "New Chat" is comfy like old slippers.
It's great for lounging but terrible for productivity.
You're throwing away critical context each time, forcing yourself to repeatedly reintroduce your brand voice, client nuances, and previous performance insights.
You're essentially starting at square one with every click, and that's hours of productivity you'll never get back.
Gems, GPTs, and Projects go way beyond basic chat tools. They store critical context permanently. Imagine instantly accessing your precise brand guidelines, detailed ad performance metrics from the last quarter, exact client behaviors, and carefully researched industry benchmarks every time you open a chat.
It's literally like onboarding an elite, six-figure strategy consultant once, who sticks around indefinitely at zero additional cost.
Try this:
Set up dedicated AI workspaces loaded with detailed documents like your exact brand standards, target audience profiles segmented by behavior, specific campaign performance metrics, and detailed competitor analysis reports.
With this setup, every future task immediately leverages deep insights instead of repetitive basics.
2 ā Custom GPTs and Gems = Strategic Snipers š¹
Custom GPTs and Gems are more than handy.
They're specialized snipers in your AI arsenal.
Recent updates unlocked insanely powerful AI models like Gemini 2.5 Pro and O3 Pro. Now you can analyze massive datasets at lightning speed, uncover hidden customer behaviors that manual analytics would overlook, and detect subtle market shifts long before your competitors notice them.
These capabilities eliminate the need for costly external analytics consultants and endless spreadsheets.
Stop treating AI as casual conversation and start leveraging it as a precision analytics weapon.
Try this:
Pre-build your GPTs and Gems with hyper-specific data, including precise customer journey analytics, real-time competitor performance tracking, and rigorously updated market trend forecasts.
Instantly generate targeted strategic insights that would otherwise require expensive consulting and weeks of delay. You're not just faster; you're strategically superior.
3 ā Projects = Your AI War Room š
ChatGPT and Claudeās Projects aren't just fancy folders.
They're your AI-powered strategic war rooms.
Consider them permanent extensions of your strategic brain.
Each critical file, essential market analysis, competitive intelligence briefing, or detailed strategic plan stays perfectly organized, retrievable in seconds.
Integrations with Gmail, Google Drive, and Canvas mode ensure Projects are deeply embedded into your daily workflows, dramatically boosting your operational efficiency.
If you're sticking with standard chats, you're deliberately leaving critical competitive advantages on the table.
Try this:
Set up specific Projects for pivotal business initiatives such as product launches, major marketing campaigns, or strategic business pivots. Load comprehensive data including historical performance metrics, detailed campaign evaluations, and structured strategic frameworks.
Now, every new interaction delivers highly precise, actionable recommendations, empowering fast, informed strategic decisions without any guesswork.
Reply