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- Secrets for using AI in e-commerce inside 👉
Secrets for using AI in e-commerce inside 👉
Grok-1.5 is announced, Microsoft's new Prompt Shields , how to implement AI into your e-commerce business, and more!
Everyday AI
March 29, 2024
Outsmart The Future
Today in Everyday AI
6 minute read
🎙 Daily Podcast Episode: Whether you’re in the e-commerce industry or not, AI is changing the way we all shop online. Here’s what you need to know. Give it a listen.
🕵️♂️ Fresh Finds: Generative A/B testing for your images, NYC adding AI metal detectors, and how AI financial advisors are taking over. Read on for Fresh Finds.
🗞 Byte Sized Daily AI News: Grok-1.5 is announced, Microsoft launches Prompt Shields for AI chatbot attacks, and Google.org Launches GenAI nonprofit program. For that and more, read on for Byte Sized News.
🚀 AI In 5: Does ChatGPT’s new ‘Reply’ feature add the same game-changing AI editing as Gemini’s new ‘Modify’ feature? Not really. See why
🧠 Learn & Leveraging AI: Are you an e-commerce business looking to infuse AI? Frequent online shopping wondering how AI will change your experience? We’ve got you covered. Keep reading for that!
↩️ Don’t miss out: Did you miss our last newsletter? We talked about Amazon investing $2.75 billion in Anthropic, Claude 3 overtakes GPT4, and GenAI secrets from one of the largest U.S. companies. Check it here!
How AI Is Changing The E-commerce Landscape 🛍
We ALL have done online shopping before (I mean right?).
From Amazon to retailers delivering online, e-commerce is nearly a $6 trillion industry and is growing REAL quick.
So what impact will AI have on us as shoppers and e-commerce owners?
Jo Lambadjieva, Founder of Amazing Wave, joins us to discuss how AI is impacting e-commerce.
Join the conversation and ask Jordan and Jo questions on AI and e-commerce here.
Also on the pod today:
• Current State of AI in E-commerce 🛒
• Importance of Customer Persona in AI 👥
• Behavioral changes of customers due to AI 🧠
It’ll be worth your 31 minutes:
Listen on our site:
Click to listen
Subscribe and listen on your favorite podcast platform
Listen on:
Here’s our favorite AI finds from across the web:
New AI Tool Spotlight – Living Images is generative A/B testing for your images, NewOaks AI is a 24/7 SMS conversational appointment booking, and AI Regex is a regex code generator.
Trending in AI – Scale AI is at a $13 billion valuation in its latest funding round.
AI in Society - New York City is adding AI metal detectors to its subways.
Future of Work – AI financial advisors are on the rise, and it’s disrupting the financial industry as we know it.
Pop Culture – Here’s how AI is affecting video game actors.
1. Elon Musk's X.ai Unveils Grok-1.5 🤖
Elon Musk's AI startup, X.ai, is rolling out Grok-1.5, an upgraded generative AI model set to enhance coding and math tasks. Grok-1.5 boasts improved reasoning abilities, outperforming its predecessor on various benchmarks. It also has a larger context window allowing for better conversation flow.
2. Google.org Launches $20M Program for GenAI Nonprofits 🫴
Google.org is investing $20 million in a new program to support nonprofits creating generative AI technologies. This initiative aims to empower social impact teams to be more efficient and innovative in serving their communities. With 21 nonprofits onboard, the program offers funding, technical training, mentors, and even an “AI coach” to guide the participants.
3. Microsoft Unveils Prompt Shields For AI Chatbot Attacks 🛡
Microsoft has unveiled Prompt Shields to safeguard AI chatbots from devious attacks. These shields are equipped with machine learning and natural language processing to fend off direct and indirect cyber threats. With Prompt Shields, Microsoft is reinforcing the defenses of its Azure AI Studio and Azure OpenAI Service against malicious manipulations.
4. OpenAI Rewards Developers for GPT Model Usage 💰
OpenAI has rolled out a program enabling US developers to earn from their GPT models' usage. This initiative aims to address challenges like moderation issues and GPT spamming.
5. MIT Creates Group Around Generative AI and Future of Work 💼
MIT's working group, Generative AI Work Future, is on a mission to explore the impact of generative AI tools on the future of work. With 25 companies and nonprofits on board, including Google and IBM, they aim to understand how AI can enhance existing jobs and improve lives. The group will conduct research, host virtual meetings, and develop training resources to ensure responsible use of AI tools in the workforce.
Google Gemini Modify vs ChatGPT Reply
On yesterday’s AI in 5, we covered Google Gemini’s new (and pretty good in our opinion) modify feature.
Some of you told us that ChatGPT had a pretty similar feature.
BUT does it really?
We’re putting Gemini and ChatGPT head to head to see which comes out on top!
Check out today's AI in 5.
Let us know below👇
What other AI chatbot comparisons should we do? |
🦾How You Can Leverage:
You might have no clue what's happening before you hit that buy button. 🤑
(Hint: There’s a lot of AI.)
Whether you're spending your hard-earned cash online or trying to get an e-commerce side hustle off the ground, you've gotta understand the role AI plays when buying and selling online.
Today, we had the help of an industry expert in the e-commerce space.
Jo Lambadjieva joined Everyday AI to talk about how AI is impacting the ecomm space. Jo is the Founder and CEO of Amazing Wave, an agency that helps e-commerce shops grow with AI.
So what kind of AI is going on before you click that buy button?
A lot.
The e-commerce industry is using Generative AI in just about every step of the process, from product development and customer persona research to tech giants changing the way products are sold online.
Whether you’re selling things online or just clicking that ‘buy’ button, AI has already changed the entire process.
And it’s gonna get even crazier.
Here’s the 1-2-3 treatment on what you need to know about today’s episode. 👇
1 – Keyword search is going buh-bye 👋
Whether you’re selling or buying online, it’s always been a keyword game.
If you’re selling an adjustable standing desk converter for laptops, you’d want to rank for “Adjustable standing desk converter for laptops.”
And if you’re buying said converter (wait… we want that, too!) you’d be searching for something like, “Adjustable standing desk converter for laptops.”
That keyword game has already started to change, Jo said.
The two online shopping tech titans (Amazon and Google) have already started to roll-out AI based chat shopping in lieu of traditional keyword search.
Try this:
Google has started testing SGE in its shopping experience, or Search Generative Experience.
Amazon has started testing its Amazon Rufus AI chatbot. In short, consumers will more or less be chatting with AI assistants to find their products, Jo said. Not searching by keyword.
Go dive into this article on how AI is changing the way online transactions will be done.
2 – AI is everywhere in ecomm 🛍
That product image that convinced you to buy?
Probably AI.
That sparkling text that convinced you to add to cart?
Probably AI.
Even the product that’s got your eye?
Very well coulda been developed and brought to market with AI.
Jo gave us the rundown of how AI is already used in just about every aspect of the e-commerce process.
Try this:
Wanna see how this is done live?
A while back, we had Charles Chakkalo on to talk about e-commerce. In that show, Charles showed us in real time how he uses AI for everything from generating images to creating product descriptions.
3 – The human touch still sells 🙋
Point #2 above is kinda cool and also kinda dangerous.
If you’re an e-commerce shop owner relying on AI TOO much, you might end up with product listings like this.
Or, you might have a product or service that feels more AI than human. Jo suggested that e-commerce owners find the balance.
AI can still be used every step of the way, she said, but too much AI + automation can lead to your product collecting dust on the digital shelf.
Try this:
How can you strike a balance?
This article shows you some tangible ways to leverage AI for e-commerce while still keeping the human connection that sells.
⌚
Numbers to watch
20%
The share of employed Americans using ChatGPT for work increased from 8% in March 2023 to 20% as of February 2024.
Now This …
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