How communication pros can stay irreplaceable 💼
🔀 Adapting to AI in communications, G7 creates an AI code of conduct, creating beautiful AI-powered designs, and more!
Everyday AI
October 31, 2023
Outsmart The Future
Today in Everyday AI
6 minute read
🎙 Daily Podcast Episode: The communications field has been filled with tons of fears and questions around AI. So how can communication professionals adapt to AI? Let’s find out! Give it a listen.
🕵️♂️ Fresh Finds: Creating your own AI avatar profile picture, Big Tech leaders join UN’s AI body, and a camera that has anti-AI protection. Read on for Fresh Finds.
🗞 Byte Sized Daily AI News: G7 creates an AI code of conduct, Alibaba releases ChatGPT challenger, and Siemens and Microsoft collaborate on AI project. For that and more, read on for Byte Sized News.
🚀 AI In 5: Looking to create stunning AI-powered designs in seconds? We may have just found your new go-to! See it here
🧠 Learn & Leveraging AI: Is AI coming for communication pros? How can they prepare for the future? Don’t worry we have you covered. Keep reading for that!
↩️ Don’t miss out: Did you miss our last newsletter? We talked about AI's impact on financial risk management, US Government establishing an AI executive order, and making ChatGPT write like you in any chat. Check it here!
AI in The Communications Industry:
How To Stay Irreplaceable 🤔
One industry that has been heavily impacted by AI is the communications field.
Communication professionals have had tons of fears and questions around AI.
With so many AI use cases matching those in the industry, many are wondering what is next.
Megan Thomas, Owner/Director of Buzz Communications, joins us to discuss how to stay irreplaceable in the communications industry and adapt to AI.
Join the conversation and ask Megan and Jordan any questions about AI and the communications industry.
Also on the pod today:
• Australian guidelines around AI 🇦🇺
• How AI helps us communicate 🗣
• Adapting to AI 🤖
It’ll be worth your 21 minutes:
Listen on our site:
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Listen on:
Upcoming Everyday AI Livestreams
Wednesday, November 1st at 7:30 am CST ⬇️
Thursday, November 2nd - Why so many AI startups will die
Here’s our favorite AI finds from across the web:
New AI Tool Spotlight – Avatarly lets you create your own AI avatar profile picture, Glarity is a ChatGPT cross-language reading & writing assistant, and Timetics is an AI-powered scheduling tool for online and offline meetings.
Trending in AI – The UN is asking executives of OpenAI, Microsoft, Sony, and Google to join its new AI advisory body.
Big Tech - NVIDIA researchers are working on how AI can assist in designing semiconductors.
AI in Society – A San Francisco smoothie shop powered by AI was met with tons of hype. But now, it’s already closed after two months.
Read This – Camera maker Leica just released its M11-P camera that comes with authentication technology to certify that the photo wasn’t made by AI.
1. G7 Paves the Way for AI Governance 🌍
The G7 nations are on the brink of agreeing on a voluntary AI code of conduct for companies, setting a precedent for AI governance amidst rising privacy concerns and security risks. This landmark decision aims to establish a framework for how major countries will oversee artificial intelligence in the future. The details of the code are yet to be fully disclosed, but its introduction signifies a collaborative effort to address the challenges posed by AI on a global scale.
2. Goldman Sachs Sees AI as Growth for Global Economy 📈
Goldman Sachs has revised its long-term growth forecasts for both the U.S. and the global economy, attributing the positive outlook to the transformative impact of artificial intelligence. While the specifics of the revised forecasts are not detailed, it's evident that leading financial institutions recognize the potential of AI to drive economic growth.
3. Alibaba Challenges GPT-4 with "Tongyi Qianwen 2.0" 🤖
Alibaba has unveiled its answer to the GPT-4 model, introducing "Tongyi Qianwen 2.0" alongside eight specialized AI models tailored for various industries. Announced at Alibaba's annual conference in Hangzhou, this new version boasts hundreds of billions of parameters, positioning it among the world's most formidable AI models. These industry-specific models cater to sectors like entertainment, finance, healthcare, and legal.
4. AI Art Generators Face Legal Hurdles Over Copyright 🎨
The debate over AI art generators and copyright infringement has taken a significant turn. U.S. District Court Judge William H. Orrick has issued a decision in a lawsuit against Stability AI, Midjourney, and DeviantArt, all of whom utilize AI to generate art. The lawsuit, filed by artists Sarah Anderson, Kelly McKernan, and Karla Ortiz, alleges copyright infringement. However, Judge Orrick largely granted a motion to dismiss the case, citing various defects in the complaint.
5. Siemens and Microsoft Collaborate on AI Project 🤝
Siemens and Microsoft have announced a collaborative AI project aimed at enhancing productivity and fostering human-machine collaboration. While the specifics of the project are not detailed, this partnership signifies the growing importance of AI in industrial and technological applications. Both companies, being giants in their respective fields, are poised to leverage their expertise to drive innovations in AI and redefine the future of human-machine interactions.
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🤷♂️ What’s Going On and Why It Matters:
We get it. 🤝
Over the past 18 months, we’ve witnessed new Generative AI systems that excel in all areas of communication.
Content writing? ChatGPT can do wonders.
Image Generation? MidJourney’s a master.
Graphic design and pitch decks? Gamma’s got that on lock.
Press releases, ideation, strategy, website content and more? Yeah, there’s a GenAI for that. And more.
Needless to say, it’s easy to see why communications professionals are a bit uneasy about the future of the industry and even job security.
Luckily, Megan Thomas joined us to set some of those worries at ease. Megan Thomas is the Owner/Director of Buzz Communications Australia.
And Megan has become a leading voice for GenAI use in the Australian Comms scene.
So how can communications professionals stay irreplaceable?
Start at the end.
Understand what Generative AI can ultimately accomplish in the areas that matter to you in your role.
Don’t start with the shiny bells and whistles. Start with what moves the needle.
Now, let’s break it down y’all 👇
🦾How You Can Leverage:
GenAI can do a bulk of the role for professionals in the communications space.
You can view that as a threat, or as an opportunity.
With Megan Thomas joining the show, we explored the latter. She laid out not only how we can leverage AI for daily communications tasks, but how it can actually make you more irreplaceable in your role.
Let’s get it.
1 – Explore and create 🧑🎨️
Megan was the first to admit — she’s no expert. But like Tanya said in the livestream comments, that’s a great mindset to excel in the AI space.
Megan walked us through her early GenAI days — just exploring and creating.
Try this:
Don’t be scared of Generative AI. Even if it’s unfamiliar, it’s best to dive in head first and learn on the go.
Guess what? (Practically) No one is an expert in Generative AI. There’s no better time than now to take a page out of Megan’s book and jump in and create and learn on the fly.
Some great beginner’s guides?
MidJourney Beginner’s Guide Overview 1 and Overview 2
2 – Know your audience 🎯
What’s at the heart of any communication professional’s role? Know your audience, and appeal to them with spot-on communication. Megan broke down an absolute gem of an example — engagement surveys.
Her old approach? Having to manually search and analyze in a sea full of data. Her new approach? Getting the job done in a fraction of time with Generative AI.
Try this:
Oh, that sounds legit, right? Analyzing spreadsheets and combing through stacks of data in seconds.
(I waaaaaaant that!)
We’ve gotchya covered here.
Here’s how to analyze data in ChatGPT like a consultant, and how to make ChatGPT’s Advance Data Analysis mode respond to your customers for you.
3 – Change your role️ 🧍
Next-level strategy to make yourself irreplaceable?
Change your job responsibilities.
Megan dished on her approach and best advice for communication professionals.
If GenAI tools become more skilled at your day-to-day tasks, change your day-to-day responsibilities.
Try this:
Megan suggested shifting your responsibilities to take on more of a focus on productivity, creativity and strategy.
Check out this detailed article on the future of communications roles in the age of AI, and how you can make AI more of a companion than a competitor.
Now This …
Do you have fears about AI in your industry? |