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How to create ChatGPT content that sounds human AND converts 🤝
Secrets to make ChatGPT content sound human, free ChatGPT Plus giveaway, AWS releases AI agents and more
Everyday AI
July 27, 2023
Outsmart The Future
Today in Everyday AI
7 minute read
🎙 Daily Podcast Episode: If you use ChatGPT to write content but don’t like how “robotic” it sounds, it doesn’t have to be that way y’all. We show you how to make your AI content sound human AND convert. Give it a listen.
🕵️♂️ Fresh Finds: Build an app just by telling AI what you want, AI chatbots taking over as job interviewers, and Stack Overflow bounces back. Read on for Fresh Finds.
🗞 Byte Sized Daily AI News: AWS offers AI agents, Stable Diffusion’s new XL 1.0, and uncropping images with Photoshop. Read on for Byte Sized News.
🚀 AI In 5: How can you automate your business with ChatGPT? Simple: Plugin Packs. Give us less than 5 minutes, and we’ll show you how.
🏆 Digital Drops Giveaway: Only a few days left to win 6 months of ChatGPT Plus and 1-on-1 training sessions! Sign up now!
🧠 Leveraging AI 101: There were so many great insights in today’s episode on how to make your AI copy convert more while sounding human. Now we break down what you can do next. (And a nice surprise for ya at the end) Keep reading for that!
↩️ Don’t miss out: Missed yesterday’s newsletter? We talked about creating amazing videos with Runway, Netflix offering $900K a year for an AI manager and more than half of companies are using GenAI. Check it here!
Making AI Content Not Sound Robotic 📈
We’ve all heard it before.
“I don’t like ChatGPT/Bing Chat/Bard. It sounds fake and robotic.”
Using AI chats like ChatGPT is great for easy and helpful content creation but sometimes it can sound a little robotic...unless you're doing it correctly.
Today Audrey Chia, founder of Close with Copy, joins us to discuss how you can use AI to make content that converts and sounds authentic.
Also on the pod today:
• Using GPT4 for high-converting copy 📝
• AI copywriting tips and tools ✅
• Identifying target audiences with ChatGPT 👥
It’ll be worth your 26 minutes:
Listen on our site:
Click to listen
Subscribe and listen on your favorite podcast platform
Listen on:
Here’s our favorite AI finds from across the web:
New AI Tool Spotlight – Contember lets you build an app just by describing what you want it to do, AI Logo Art transforms your logo into brand image art and My AskAI lets you create your own Whatsapp chatbot using your content.
New AI in town — Stack Overflow, whose traffic has been crushed by ChatGPT and other LLMs, released its own plans for OverflowAI.
Weird but Fun – So it looks like AI just became God’s latest disciple. At least that’s what the CEO of Gloo is hoping to accomplish.
Big Tech — Meta’s stock shot to the moon after reports of how they’ve been using AI in their ads platform.
Partnership News — NVIDIA, Accenture and ServiceNow team up for GenAI partnership for enterprise.
The Money in AI - There have been some people fearing that the AI market might be falling after Microsoft’s latest earnings call. Find out if you should be fearing too here.
Future of Work – AI chatbots are taking over as the new job interviewers. But what happens when you get a glitchy chatbot recruiter?
Read This – Some experts fear that the US is losing its lead on AI over China and other countries.
1. Amazon Web Services Now Offering AI Agents 🤖
AWS just recently announced that it’s giving its customers the ability to build their own AI agents. This will let companies build AI apps that can automatically do tasks on their own like booking a reservation for users.
2. Stable Diffusion XL 1.0 is Here ✨
Stability AI just launched Stable Diffusion XL 1.0, a text-to-image model that the company believes is its “most advanced” release to date. Available in open source on GitHub, Stable Diffusion XL 1.0 delivers “more vibrant” and “accurate” colors and better contrast, shadows and lighting compared to its predecessor.
3. Studios are Secretly Looking for AI Jobs 🎥
Looks like Netflix isn’t the only major studio looking for an AI manager role. Amid the writers and actors strike in Hollywood, Disney is looking for generative AI specialists and Sony is on the hunt for an AI ethics expert.
4. Uncrop Images with Photoshop’s New AI Feature 📸
Photoshop is continuing to build on Firefly, its generative AI models. Its new feature, Generative Expand, lets you expand a photo further and it will fill in the space with AI-generated content.
5. AWS launches AI-powered Healthcare Services 🧑⚕️
AWS has really been stealing the show the past two days. Amazon Web Services just revealed its AWS HealthScribe, AI tools that help clinicians transcribe and analyze their conversations with patients.
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🤷♂️ What’s Going On and Why It Matters:
“AI stinks because … look at this crappy ChatGPT writing. It’s sooooo robotic”
You’ve probably heard this. Or seen someone post online.
We’ll let you in on a secret.
Ready?
…
…
That person who shared that crappy ChatGPT writing just stinks at using AI. (Sorry not sorry)
We’re biased, of course, but we think today’s episode is a must-listen.
Audrey Chia is the founder of Close with Copy and dished her best tips for getting more out of your ChatGPT copy.
Couple Audrey’s chops for AI copy with the fact our host, Jordan, has been getting paid to write for big brands for 20+ years and you’ve got a SUPER impactful show.
So what happens when you get two writing pros and GPT aficionados on a live show for 26 minutes?
So many nuggets of info you’d think you were in the Wendy’s drive-thru. (Shoutout Chance the Rapper for bringing Spicy Nuggs back)
First order of business — give today’s episode a listen. Or, a second listen.
Now, let’s break it all down 👇
🦾How You Can Leverage:
So, ChatGPT can write really good copy?
Yes.
And it can write better than us all with proper training.
(Editor's note: I won national writing awards and won a Pulitzer Fellowship, yet ChatGPT can produce similar content at 20X the speed. So yes, ChatGPT can writer better/faster than us all with proper training. More on that below)
So, how can we turn C+ roboty copy into sparkling prose that oozes humanity?
Simple. We broke it down for ya.
1 – Use the right tool for the right job ⚒️
This is the number one mistake: know what information you need out of ChatGPT.
And more likely than not, you’ll need ChatGPT Plus. Unless you enjoy hallucinations and facts from 2021, which is what you get with the free version of ChatGPT.
Try this: Maybe ChatGPT isn’t your thing. (But if it is, just use ChatGPT Plus with plugins and you’ve got the right tool for the job!) That’s OK. There’s still hundreds of other AI writers on the market. Audrey dished it all in the podcast, but she even shared this handy guide on the best AI-powered copywriting tools for each type of writing.
2 – Give examples to guide ChatGPT 💡
Audrey was on point with this one.
ChatGPT isn’t a one-shot game. She shared her secrets over going through multiple versions of copy and giving feedback along the way.
Try this: In ChatGPT Plus, give examples of your writing or tone of voice as webpages, and make sure you have a ChatGPT web plugin enabled. We’ve been all on board with this tip since Day 1, and Audrey has too.
So if you want ChatGPT to write more like you (or just sound less robotic), you need to give specific examples of the tone of voice that you’d want ChatGPT to write in. Upload your best writing on a single page and use that as your guide.
3 – Human touch and training is key 🏋️♀️
Don’t forget that we’re all humans, yo!
Well, most of us. 🤖
Audrey’s advice here was on point: to sound less robotic in your ChatGPT-powered writing, make sure a human is involved. And, keep the humans you’re writing for in mind. Use ChatGPT to better research on your ideal demographic, and understand the human emotions they may be feeling before writing your copy.
Try this: Keep humans involved in the writing process, and train ChatGPT through writing for human emotions.
A good way to do that?
Our PPP course. Have you not taken it? These people have.
Just reply to this email with PPP and we’ll shoot you the details.
Now This …
Seeee! Now are AI chatbots really THAT bad?
With the right approach in place, AI content is a gold mine waiting for you to tap into it!
Hit us with a reply and let us know how you use AI for your content.
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