OpenAI's new model looks UNREAL! 🤯

💡 AI and creativity, OpenAI’s Sora video generator, Google releases Gemini 1.5, and more!

Author

Everyday AI
February 16, 2024

Outsmart The Future

Today in Everyday AI
6 minute read

🎙 Daily Podcast Episode: Should we autopilot to AI on creativity? Or is it just a tool to help enhance what we do? Find out and Give it a listen.

🕵️‍♂️ Fresh Finds: Creating and monetizing AI agents, Google’s AI Cyber Defense Initiative, Hollywood’s struggle with AI. Read on for Fresh Finds.

🗞 Byte Sized Daily AI News: OpenAI’s AI video generator that looks unreal, Google releases Gemini 1.5, and Anthropic to combat election misinformation. For that and more, read on for Byte Sized News.

🚀 AI In 5: OpenAI just released Sora, its text-to-video model. How does it stack up against Runway? See it here

🧠 Learn & Leveraging AI: Looking to boost your creativity? Here’s how you can use AI to enhance it. Keep reading for that!

↩️ Don’t miss out: Did you miss our last newsletter? We talked about LLMs vs SLMs, OpenAI challenges Google in web search, and Stability's new AI model. Check it here!

AI as a Creativity Enhancer, not a Creativity Replacement 💡

With so many GenAI tools focused around ideation and content creation, is AI finally here to replace human creativity?

OR is AI there just to enhance it?

How can it help someone go from a 5 to a 10 in creativity?

Paul Eder, Strategy and Data Consultant, joins us to discuss how AI is changing the way we perceive creativity.

Join the conversation and ask Jordan and Paul questions on AI and creativity here.

Also on the pod today:

• Impact of Generative AI on human content 👱
• Exploration of Creativity Affect and AI 🧑‍🎨️
• Legal Aspects of AI and Creativity ⚖️

It’ll be worth your 29 minutes:

Listen on our site:

Click to listen

Subscribe and listen on your favorite podcast platform

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Here’s our favorite AI finds from across the web:

New AI Tool Spotlight – Lindy lets you create and monetize AI agents, Appsmith builds AI apps for your business, and Sierra elevates your customer experience.

Big Tech – Google is launching its AI Cyber Defense Initiative to help reshape cybersecurity.

AI Startups - AI Startup Sierra thinks that conversational AI will kill apps and websites.

Pop Culture – This Hollywood actress is struggling in her AI lawsuit battle against OpenAI.

Read This – Check out how much electricity AI consumes.

1. OpenAI Unveils Sora AI Video Generator 🎥

OpenAI drops a bombshell, introducing Sora, a text-to-video magic maker taking the internet by storm. With Sora's debut, expect mind-boggling animations in seconds! But this new model also raises concerns about job displacement and fake news frenzy.

2. Google Unveils Next-Gen AI Model Gemini 1.5 👀

Google just dropped an update to its latest AI model with Gemini 1.5, packing massive upgrades over its predecessor Gemini 1.0. With a longer context window, enhanced performance, and new Mixture-of-Experts architecture, this bad boy is set to revolutionize the AI game. Sundar Pichai himself is hyping it up, claiming it can process a mind-boggling amount of information in one go.

3. Anthropic to Combat Misinformation in US Elections 🇺🇸

Anthropic's new technology, Prompt Shield, aims to steer users towards authoritative voting information sources to prevent misinformation in the upcoming US elections. The company acknowledges the limitations of their AI chatbot, Claude, in providing real-time election updates and aims to fine-tune Prompt Shield for a wider user base.

4. Cisco Cuts 5% of Workers to Boost AI Initiatives ✂️

Cisco is making moves by slashing 5% of its workforce, approximately 4250 employees, to ramp up its focus on artificial intelligence. The layoffs are expected to cost the company a hefty $800 million but will enable them to channel resources into high-growth AI software development areas.

5. California Senator Introduces Groundbreaking AI Legislation 🧑‍⚖️

California Senator Scott Wiener is bringing the heat with new legislation targeting powerful AI systems worth at least $100 million. The bill aims to regulate AI safety standards to prevent mass harm, drawing support from AI scientists and tech industry leaders. Will this bill set a new standard for AI regulation nationwide?

OpenAI Sora vs Runway ML

Wait. This can’t be real, can it?

OpenAI just released Sora, its text-to-video model.

Within the past 12 hours it’s already taken the internet by storm.

So how does this model stack up against the competition like Runway?

Or check out this related video:

🦾How You Can Leverage:

Are we all just gonna be copy and paste creatives? 

Some will. 

But if you want to stand out, you have to understand that AI is best to enhance your creativity, not replace it. 

Paul Eder is a Strategy and Data Consultant, and he joined Everyday AI to set the record straight on AI and creativity. 

And given that he literally wrote his dissertation on creativity, we’d say his words on this topic hold some weight. 

But here’s the cold, hard facts — Generative AI tools are getting WAY more creative than many of us thought possible. 

I mean, did you see OpenAI’s Sora announcement? 👇

Sheesh. 

Here’s the reality — more and more people in the near future will be called on to be creative. 

Customers, clients and the general population will soon learn to demand more personalized content. 

When the barrier for entry lowers for brands and businesses, the expectations for quality and relevance rises. 

So if you want work that really pops, if you want to build something uniquely yours, AI needs to become your collaborator – not your substitute.

Here’s the 1-2-3 on how to do it. 👇

1 – AI = starting point. Not ending 🏁

Paul didn’t hesitate on this one — copy and paste creative won’t rise to the top. 

It’s tempting to put a giant prompt into a Generative AI and then hit publish as quickly as possible. 

But that’s not the right approach, Paul said. 

GenAI is great to get you to a draft level.

Not a final copy. 

Try this: Want to know how to get from start to finish with the help of AI? We’ve got the ultimate course — a 3-hour breakdown of some of the most popular GenAI tools around creativity.

Just reply ‘Course’ to this email and we’ll send you the deets. 

2 – Speed vs. Quality 🏃‍♂️

Speed and quality are two VERY different outcomes we need to look at when walking the tightrope of using GenAI in creative spaces. 

And it’s important to separate the two. 

Just because a model like Midjourney or Runway can get us something decent or usable CRAZY fast, doesn’t mean that we should use it. 

Paul stressed the need to pause on the race for mediocre content, as it doesn’t necessarily serve a purpose in the end. 

Try this: Pumping too much AI too quickly isn’t gonna win you any creative points. It’s just going to put yourself or your company at risk of not caring about your end goals. 

Check out this article that goes over the dangers of AI content farms (yes, they’re a thing) then dive into this article about the ethics of AI in content creation. 

3 – Needed: Personality and Trust 🤝

  • So it’s good to use AI, right? 

  • But not too much. 

  • Focus on quality over speed. 

  • Let it enhance your creative skills, but not replace them. 

Sound like a lot to keep in mind?

Here’s one point that Paul really drove home on the best way to leverage AI as an enhancement in your content creation quest: the human touch.

As more and more people rush to use different Generative AI tools, it’s going to start looking like a wall of clones. 

The same type of writing, the same types of photos, the same types of design. 

So, prioritize letting your personality shine, emphasize the human touch, and know that trust is required to connect with your audiences. 

Try this: Wanna dig deeper on the intricacies of combining GenAI with the human touch? We got you. Optimizely published a helpful deep dive on why your company’s AI-generated content still needs the human touch and here’s an interesting look on how AI is impacting originality. 

⌚

Numbers to watch

36%

According to Goldman Sachs, The proportion of S&P 500 companies mentioning "AI" rose to 36%, up from 31%.

Now This …

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