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Plot twist: OpenAI breaks its silence 👀

SEO expert gives scoop on AI for SEO, OpenAI announces product updates for Monday, ChatGPT hack for SEO blog posts and more!

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Everyday AI
May 10, 2024

Outsmart The Future

Today in Everyday AI
7 minute read

🎙 Daily Podcast Episode: AI can be a great asset for your content writing. BUT. There’s so much more AI can do to boost your SEO efforts. We have an SEO expert spill the tea. Give it a listen.

🕵️‍♂️ Fresh Finds: Reddit is restricting its public data, Google’s I/O event and a new OpenAI redirect that we found. Read on for Fresh Finds.

🗞 Byte Sized Daily AI News: OpenAI announces product update releases for Monday (and apparently it’s NOT a search engine), Apple's M2 Ultra Chip for AI and Eleven Labs releases AI music model. For that and more, read on for Byte Sized News.

🚀 AI In 5: Create faster, search-optimized SEO blog posts with this ChatGPT hack! See it here

🧠 Learn & Leveraging AI: We’re breaking down what you can do to skyrocket your SEO with AI for MORE than just content writing. Keep reading for that!

↩️ Don’t miss out: Did you miss our last newsletter? We talked about how to combine AI + data, OpenAI releases Model Spec framework and TikTok to label AI content. Check it here!

How To Leverage AI for SEO (for more than content writing) 🚀

AI can be a great asset for your content writing.

But If you think content writing is the only way to use AI for SEO, think again.

That's just the beginning. 

We have SEO expert Steve Toth give us the scoop on how to actually leverage AI for SEO for more than just vanilla blog posts.

Join the conversation and ask Jordan and Steve questions on AI and SEO here.

Also on the pod today:

• Pros and cons of AI content 📝
• Role of Google in content quality control 🔍
• Practical applications of AI in SEO ✅

It’ll be worth your 30 minutes:

Listen on our site:

Click to listen

Subscribe and listen on your favorite podcast platform

Listen on:

Here’s our favorite AI finds from across the web:

New AI Tool Spotlight – Otto is a personal AI biographer, ManyExcel converts text into spreadsheet formulas and JetSnaps is an AI video assistant.

Trending in AI – Reddit has restricted its public data with a new content policy, now requiring a contract for access.

Big Tech - Google’s I/O event kicks off next Tuesday and we can expect some big AI news.

Business of AI - Sam Altman has made his nuclear energy company Oklo public to help power AI.

Read This - The New York Times has introduced an AI Initiatives Team.

LLMs – This person used Microsoft BitNet 1.58Bit LLM implementation on an Apple device and it worked.

1. OpenAI breaks silence on product updates coming Monday 👀

OpenAI and its CEO Sam Altman JUST confirmed something big is coming Monday, but it might not be what was previously reported.

Many sources reported that that OpenAI was going to release its AI search product Monday, aiming to rival Google in the AI search space. With Perplexity also in the game, founded by a former OpenAI researcher, competition is heating up for the future of AI-native search interfaces.

However, it appears something magical is coming, whatever that mean. And according to Altman, it’s not GPT-5 or a search engine.

Our thoughts? Could we be seeing a version of the gpt2-chatbot we covered debuting as GPT-4.5 or GPT-4 light? Or, will we see the ‘Dynamic’ mode that we’ve talked about on the show? Or, maybe it could be connected apps directly integrated into ChatGPT.

Make sure to join us Monday, as we’ll be covering the news as it happens. (Also, expect a later newsletter that day so we can bring you the latest!)

2. Apple's M2 Ultra Chip For AI Performance 🍎

Apple is set to shake up the AI landscape with its cutting-edge M2 Ultra chip, poised to handle complex AI queries in cloud servers. The transition to offload intricate tasks to the M2 Ultra chip signals Apple's strategic move towards enhancing AI capabilities on its devices.

As the company delves deeper into generative AI, the M2 Ultra chip paves the way for a new era of AI processing power.

3. California To Test Generative AI Tools 🛠️

California's government is teaming up with five companies to test generative AI tools that could revolutionize public services, aiming to streamline operations and improve efficiency. The state plans to use this technology to reduce customer call wait times, enhance traffic management, and provide vital information in multiple languages.

With potential benefits come concerns about job displacement, misinformation, and privacy issues, highlighting the need for careful oversight as the state delves into this innovative territory.

4. ElevenLabs' AI Music Model 🎶

ElevenLabs has announced a text-to-music AI model, transforming song lyrics into catchy tunes, and revolutionizing the music industry. From crafting fun lullabies for kids to creating captivating jingles for marketing campaigns, this AI technology opens up a world of creative possibilities.

The new model not only converts song lyrics into melodies but also offers voice cloning and dubbing capabilities in various languages.

5. Apple to Add AI Audio Transcription in iOS 18 🗣

Apple is making moves with its upcoming iOS 18 release, introducing AI-powered audio transcription and summarization features. These advancements are expected to significantly boost productivity for users of popular apps like Notes and Voice Memos.

Imagine seamlessly capturing key information from lectures or distilling essential points from business meetings with the power of AI at your fingertips. The anticipation is high as Apple prepares to unveil these game-changing features at WWDC.

6. LLMjacking Threat Unleashed on Cloud Services 🚨

Hackers are cashing in big time with a sneaky new trick called LLMjacking, targeting cloud-hosted language models. Alessandro Brucato spilled the tea on attackers nabbing AWS credentials to access LLM services without a peep from the account owners.

With LLM consumption costs hitting $46,000 a day, stolen cloud credentials will hinder many companies.

ChatGPT and Google SEO hack for search-optimized blog posts

Looking to turbocharge your SEO strategy with AI and pump out blog posts faster than ever?

We’re dishing out a great ChatGPT and Google SEO hack to help you create faster and more search-optimized blog posts.

Or see this related video:

🦾How You Can Leverage:

When ChatGPT first hit the scene, SEO specialists and content writers started flooding the internet with content. 

Like…. So much AI content. (Prolly too much.) 

But, there’s actually a better way to leverage AI to bring in more traffic to your website. 

If you’re not an SEO dork like Jordan, here’s a special announcement: today’s guest is the real deal when it comes to SEO. 

Steve Toth is the founder of SEO Notebook, and a leading voice in the Search Engine Optimization community. 

We got Steve to share some secrets of not only how he uses ChatGPT and other AI tools to grow his company, but the techniques he uses to grow his SEO clients as well. 

The big takeaway — there’s AI superpowers for SEO that have nothing to do with writing (sometimes bland and robotic sounding) content. 

  • Need more visitors to your site? 

  • Can you use AI to convert the visitors already on your site? 

  • And what’s the 1 tip Steve shared that hardly no one is talking about? 

Let’s find out and talk about how you can leverage Steve’s advice 👇

1 – Make AI your SEO consultant 🧑‍💼️️

Yeah, yeah, yeah. 

ChatGPT and other large language models can spit out robotic-sounding blog posts at a mile a minute. 

But you’re missing the point, Steve said.

ChatGPT’s prowess shines through when it acts more like an SEO consultant and more like an SEO writer. 

And whether you have an SEO mindset or not, you should. So many companies get a majority of their inbound leads from organic search and may not even know it. 

And LLMs make understanding SEO easier than ever. 

Try this:

Some focused ChatGPT tips Steve gave that have nothing to do with content writing: 

  • Ask ChatGPT to compare your current article against current Google SEO guidelines

  • Ask ChatGPT to analyze all of your competitor’s Calls To Action. 

  • Ask ChatGPT to turn Google’s algorithm updates into natural language advice based on your individual articles or posts. 

  • Give ChatGPT access to your site and ask it to find content ideas you haven’t yet explored. 

  • Ask ChatGPT to improve headlines or meta descriptions that need work. 

2 – AI = LESS robotic content? 🤔

Steal from the SEO leaders — use ChatGPT to improve human writing. 

Weird, right? 

Maybe because it’s such a time-saver, but it seems like we also default to asking ChatGPT to write FOR us. (And LLMs by default generally produce bland and boring content.) 

But why not have the human write fresh and lively content, then task ChatGPT with improving every aspect of it? 

Yeah, now we’re talkin shorties. 😎

Try this:

Steve has a great post on his website about post-article prompts. In other words, do this: 

  1. Have a human write an article. 

  2. Use ChatGPT (or your LLM model of choice) and give it access to specific web pages or posts that you’re trying to improve. 

  3. Then, run some of Steve’s post-article prompts.
    Here’s one we like: 

Bonus hack — run through this process with the dozens (or hundreds) of articles that are already on your site. 

Also, use natural language and ask ChatGPT how you can make the article better. 

As an example, ask: 

  • How could I make the intro article more personable and persuasive?

  • Can you suggest ways to optimize headings and subheadings for better search engine visibility?

  • Are there any internal linking opportunities within the article that could be utilized for SEO purposes?

  • How can I improve the readability of the article to make it more appealing to both readers and search engines?

  • How can I expand on the topic in a way that adds value for readers without compromising the quality and credibility of the content?

3 – Old school + new school 🤝

Silly us. 🤦

When Steve took this question from Tera, we thought he was gonna rattle a list of shiny AI tools. 

Instead, Steve mentioned a few Google search hacks. 

  1. Insert your query and load the results. Then, go and edit the search, and you’ll see a specialized list of related questions that wouldn’t otherwise pop up. 

  2. Look at the ‘People Also Ask’ section that follows most search results. 

And of course, you can then add in some AI magic to work with those results. Just like this 👇

Try this: 

We decided to take some old school and mix it with the new school. Steve gave us the alley, so we’re dunking the oop. 

Check out today’s AI in 5 for an easy way to take Steve’s old school Google research, add in an AI-powered Chrome extension and some ChatGPT magic, and you’re going to get some highly optimized content in a fraction of the time. 

Trust us, this approach is 10X better than just a random AI-generated blog post. 

⌚

Numbers to watch

78%

78% of AI users bring their own tools to work, potentially missing out on strategic benefits.

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