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The Power of AI in Retail: From Product Pages to Profits
Amazon's Anthropic deal approved, Meta to create AI content, NotebookLM gets an update and more!
Everyday AI
September 27, 2024
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Today in Everyday AI
6 minute read
🎙 Daily Podcast Episode: AI is transforming the retail industry as we know it. We break down how anyone from small shops to retail giants can leverage AI in retail. Give it a listen.
🕵️♂️ Fresh Finds: Runway’s new film fund, U.S, Gov investigates Super Micro Computer and a deepfake call that almost got a US official. Read on for Fresh Finds.
🗞 Byte Sized Daily AI News: Amazon’s Anthropic deal approved by UK, Meta to start generating AI content and NotebookLM gets a new update. For that and more, read on for Byte Sized News.
🚀 AI In 5: NotebookLM just received some new updates and it got us thinking… Is it BETTER than Google Gemini? Find out here
🧠 Learn & Leveraging AI: Looking to leverage AI in retail or see how it’ll affect the retail space in general? Here’s what you need to know. Keep reading for that!
↩️ Don’t miss out: Did you miss our last newsletter? We talked about OpenAI losing some key members, FTC cracking down on AI and Sora to get new updates. Check it here!
The Power of AI in Retail: From Product Pages to Profits 🛍
Your retail strategy isn’t complete until AI is in the mix.
Retail giants are harnessing the untapped power of AI—taking product pages from basic listings to profit machines.
But are you missing out?
We break down the real-world ways AI is changing the game for retailers everywhere with Bryan Gildenberg, Founder and CEO of Confluencer Commerce.
Join the conversation and ask Jordan and Bryan questions on AI here.
Also on the pod today:
• Current Commerce Ecosystem 🛒
• Potential Dangers of AI in Retail 🤖
• Role of AI in Content Creation 📱
It’ll be worth your 35 minutes:
Listen on our site:
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Subscribe and listen on your favorite podcast platform
Listen on:
Here’s our favorite AI finds from across the web:
New AI Tool Spotlight – panda{·}etl helps automate your document workflows, Ayraa is an all-in-one GenAI platform and Lets Trip is a travel planning platform.
Runway – Runway has created a new film fund to create 100 films.
AI in Politics – A US senator was almost tricked by a deepfake caller pretending to be a Ukrainian official.
Big Tech – The US Justice Department is looking into Super Micro Computer for some recent accusations.
AI Audio - Duolingo’s new AI characters let you chat with them in Spanish and French.
1. Amazon's $4 Billion Anthropic AI Deal Approved by UK 🇬🇧
The UK's Competition and Markets Authority has cleared Amazon's $4 billion partnership with AI startup Anthropic, citing insufficient market share to warrant deeper scrutiny. This decision underscores the growing trend of Big Tech investing heavily in AI startups, a move that could reshape the landscape of generative AI technology.
Anthropic, known for its focus on AI safety, will utilize Amazon Web Services and custom chips to enhance its models, potentially accelerating innovation in the sector.
2. Meta to Generate AI Content on Facebook and Instagram 🤔
Meta is stepping into uncharted territory by testing personalized AI-generated content tailored to individual users' interests and likenesses. Announced at their recent developers conference, this initiative aims to fill Facebook and Instagram feeds with AI-crafted posts that could make users the stars of their own stories.
While users can opt out of this auto-generated content, the move raises eyebrows given the mixed reception of AI in media, where many find such creations lackluster and uninspired.
3. Google's NotebookLM Gets Another Update 🚀
In a fresh update, Google's Gemini-powered NotebookLM is upping the ante on AI-assisted learning by introducing Audio Overviews that can summarize educational content from text and YouTube videos. This new feature not only allows users to digest material audibly but also enables the sharing of audio summaries via public URLs.
This tool promises to enhance comprehension while promoting healthier study habits over academic dishonesty. According to the tech giant, these improvements may just transform how we engage with learning materials, making education more accessible and interactive than ever.
4. Gmail Smart Replies Get Gemini Update 📨
Google is rolling out a Gemini-powered update to Gmail, enhancing smart replies to provide more tailored responses that consider the entire email thread. This new feature, now available for select subscribers, allows users to preview and choose contextual replies that reflect their personal style—saving time and adding a touch of variety to automated responses.
With the ability to include greetings and sign-offs, users might find themselves typing less and responding more efficiently, a boon for those juggling busy inboxes.
5. Meta's AI Plans Spark Privacy Backlash 😳
Meta's recent announcement to use millions of Facebook and Instagram posts for AI training has ignited a wave of user protests. Despite the viral "Goodbye Meta AI" message circulating as a supposed means to opt out, experts clarify that sharing such posts offers no legal protection against data usage.
Instead, Meta has assured users that they can formally object via a notification linking to an opt-out form arriving soon. As privacy advocates raise alarms about involuntary participation in AI training, the average user’s content could unwittingly contribute to shaping future technology unless they actively assert their rights.
NotebookLM: Do these new updates make it better than Google Gemini?
Is this newer Google AI tool BETTER than its own Gemini model?
NotebookLM received some more updates recently and we wanted to see how it stacks up with Gemini.
Spoiler: This tool is a major sleeper.
Check out today's AI in 5.
🦾How You Can Leverage:
Think you're in control of your shopping habits?
Lolz.
Think again.
Whether y’all see it or not, AI's usually pulling strings behind those "random" sales, manipulating your experience like a puppet master on steroids.
DANCE CONSUMER DANCE!
While we've been chatting with Alexa, AI's been busy rewriting the entire retail playbook.
Bryan Gildenberg, CEO of Confluencer Commerce, just spilled the tea on this stealth AI revolution.
Whether you’re a retail professional or just trying to better understand how GenAI is playing quarterback behind the scenes, we got the intel from one of the brightest in the industry.
Grab your carts.
Let’s stock up on knowledge. 🛒
1 – AI: The Invisible Backbone of Retail Giants 👻
Like we always repeat here at Everyday AI — AI aint new.
Bryan walked us through how traditional AI has been powering big retail’s decision-making for decades.
But let’s forget customer-facing AI.
The real magic's happening behind closed doors.
Retail giants are unleashing AI on their sprawling third-party marketplaces.
Walmart and Amazon? They're unleashing AI on their third-party marketplaces.
The result? A whole new retail battleground where algorithms are the secret weapon.
Try this:
Bryan emphasized the importance of understanding AI's impact on your business operations.
Start by identifying your most complex, data-heavy processes.
That's where AI can make the biggest difference. Look at your inventory management, pricing strategies, or supplier communications. Pick one and dive deep into how AI could transform it.
Oh, speaking of Wal-Mart, we already gave you some behind-the-scenes on how they’re tapping into Generative AI.
2 – The Great Search Shake-up 🔎
Google who?
The search game is changing, fast.
And that means, the retailers sell and buyers buy is changing just as quickly.
Bryan walked us through how the vast majority of online commerce starts with a Google search.
And that’s one of the most impactful changes that Generative AI is throwing into the commerce game.
GenAI is flipping the script, with AI answers engines like Perplexity and Google’s AI Overviews changing which products display (or get hidden) when people are searching.
Try this:
Consumers and retailers alike gotta pay attention to these trends.
Are we going to be doing an old fashion Google search to find holiday gifts this year? Or, will Google’s AI overviews and Perplexity be serving up shopping lists?
Bryan stressed the importance of understanding new discovery platforms.
He pointed out TikTok's growing influence in product discovery for younger audiences.
Take his advice: Allocate a portion of your marketing budget to experiment with TikTok. Create short-form video content showcasing your products in action.
Use AI tools to analyze which elements resonate most with viewers, then double down on what works.
Show us your best dance. Or your worst.
If you wanna see more on how AI is changing search, we got you covered there as well shorties.
3 – The Rise of 'Artisanal' human content? 🤖
Here’s a weird sentence to write: human-created content could become …. Unique?
In a sea of AI-generated sameness, unique voices stand out. And while legit every small and big retailers rushes to stuff AI-generated words and images everywhere, that human touch may actually have a resurgence.
And even be leverage as a marketing angle.
Remember, it's not about how fast your AI can churn out content. It's about how well your humans can guide it, and if the humans making the purchasing decisions actually resonate.
Try this:
Bryan highlighted the growing value of unique, human-crafted content. Follow his lead: Invest in upskilling your content team. Focus on areas AI struggles with - emotional intelligence, cultural nuance, and creative storytelling.
Develop a workflow where AI handles research and initial drafts, but your human creators add the final touches that make content truly unique.
You’ve gotta make the ‘human in the loop’ is intentional, well-timed and impactful. Make smart decisions about which step of the commerce journey gets blindly handed off to AI.
Here’s a great guide from Algolia about some best-practices for making still your AI and ecomm strategies can play nice with each other.
Now This …
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