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Thriving in AI Search: Strategies for Modern Brands
BBC threatens legal action against Perplexity, Meta and Oakley partner for AI glasses, SoftBankās $1 trillion AI and robotics hub and more!
Everyday AI
June 20, 2025
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Today in Everyday AI
7 minute read
š Daily Podcast Episode: How can brands thrive in the evolving landscape of AI search? We uncover why all search is becoming AI search and how to adapt. Give it a listen.
šµļøāāļø Fresh Finds: Gemini 2.5 Pro hides reasoning tokens, Microsoft Azure Quantum unveils 4D geometric codes and updates on Getty Images vs Stability AI . Read on for Fresh Finds.
š Byte Sized Daily AI News: BBC threatens legal action against Perplexity, Meta and Oakley partner for AI glasses and SoftBankās $1 trillion AI and robotics hub. For that and more, read on for Byte Sized News.
š§ Learn & Leveraging AI: Wondering what your brand can do to win the AI search battle? Hereās how you can come out on top. Keep reading for that!
ā©ļø Donāt miss out: Did you miss our last newsletter? We talked about Apple speeding up chip design with GenAI, Microsoftās major job cuts for AI, IBM unveiling AI security and governance software and more. Check it here!
Thriving in AI Search: Strategies for Modern Brands š„
Most brands are about to vanish from search. Yours doesnāt have to.
AI search isnāt the future. Itās already rewriting the rules. And if youāre not adapting -- youāre disappearing.
Whatās changing? Whoās winning? And why are some brands thriving while others fade into the algorithmic abyss?
Chris Andrew, CEO & Co-founder of Scrunch AI, joins us to break it all down.
Also on the pod today:
ā¢ Shifting SEO Tactics for AI Search š
ā¢ Small Brands Competing in AI Search š
ā¢ AI Search and Customer Journey Changesš¶
Itāll be worth your 34 minutes:
Listen on our site:
Click to listen
Subscribe and listen on your favorite podcast platform
Listen on:
Hereās our favorite AI finds from across the web:
New AI Tool Spotlight ā Boxo launches AI features in your mobile app fast, Mailgo is an AI-powered cold email platform and Acedit is an AI interview coach.
Google ā Googleās decision to hide the raw reasoning tokens of its Gemini 2.5 Pro model has sparked developer backlash.
Business of AI ā Reddit is in talks to use Sam Altmanās iris-scanning Orb to verify its users.
Microsoft ā Microsoft Azure Quantum has unveiled a family of 4D geometric codes.
At Microsoft, weāre advancing quantum computing at every level. With our newly developed family of 4D geometric codes, and our co-designed system with @Atom_Computing, weāre getting closer to making large-scale quantum computing a reality. msft.it/6014Svp9G
ā Azure Quantum (@MSFTQuantum)
8:10 PM ā¢ Jun 19, 2025
AI Copyright ā With the Getty Images case against Stability AI ongoing, here are the future AI implications it could have.
AI Research ā Recent data shows that after someone downloads ChatGPT, their Google searches eventually go down.
According to Coatue Management, new data from SimilarWeb show that two years after someone signs up for ChatGPT, the number of Google searches they do eventually decreases 8% month-over-month
ā Tibor Blaho (@btibor91)
8:19 PM ā¢ Jun 19, 2025
AI Music ā Music streaming platform Deezer is adding AI song tags to fight music AI fraud.
AI in Society - Pope Leo XIV is warning of AIās impact on kidsā intellectual and spiritual development.
Read This ā Hereās how AIās power needs is reshaping the power grid and what it means for our future.
1. BBC Threatens Legal Action Against Perplexity Over Content Use āļø
The BBC has formally demanded that US-based AI firm Perplexity stop using its content verbatim, delete all existing BBC material, and offer financial compensation, marking the broadcaster's first legal move against an AI company. This escalates concerns about AI chatbots scraping and reproducing copyrighted news content without permission, potentially damaging trusted media brands and violating UK copyright law.
Perplexity denies ignoring web scraping restrictions like robots.txt and claims it doesnāt train its models on such content, but the BBCās claims underline rising tensions around AIās use of journalistic material.
2. Meta and Oakley Unveil New AI-Powered Smart Glasses š¶
Meta is expanding its wearable tech lineup by partnering with Oakley to launch the Oakley Meta HSTN, featuring AI capabilities, a hands-free high-res camera, and open-ear speakers. Preorders start July 11 at $499, with broader availability planned this summer across North America, Australia, and Europe, followed by Mexico, India, and the UAE by year-end.
This move builds on the success of Ray-Ban Meta glasses and signals Metaās deepening push into AI-integrated wearables.
3. SoftBankās $1 Trillion Bet on U.S. AI and Robotics Hub š¤
SoftBank founder Masayoshi Son is reportedly planning a massive $1 trillion industrial complex in Arizona, aiming to build robots and AI technologies while reviving high-end tech manufacturing in the U.S.
The ambitious āProject Crystal Landā seeks to create an American counterpart to Chinaās Shenzhen manufacturing powerhouse, with potential partnerships including Taiwan Semiconductor Manufacturing Co. and Samsung Electronics.
4. NVIDIA and Foxconn to Deploy Humanoid Robots in US AI Factories š
NVIDIA is gearing up to build parts of its AI supercomputers on American soil, with manufacturing plants in Texas and Arizona set to begin ramping up production within the next 12-15 months. In a timely twist amid ongoing supply chain challenges, Foxconn plans to integrate humanoid robotsādeveloped with NVIDIAās techāinto these factories starting early next year, marking one of the first real-world deployments of such robots in large-scale production.
As humanoid robots move from research labs into factories, NVIDIAās vision of robots working alongside humans in both industry and homes edges closer to reality.
5. Meta Shifts Tactics, Now Targets CEO of $32B AI Startup š
After a failed bid to acquire Safe Superintelligence, Meta is now in talks to hire its CEO, Daniel Gross, signaling a strategic pivot in its AI talent war. This move comes as Meta also eyes former GitHub CEO Nat Friedman and invests in their joint venture firm, NFDG, which backs prominent AI startups like Perplexity and Character.AI.
Adding these seasoned leaders could turbocharge Metaās AI superintelligence lab, following recent hires from Scale AI.
6. Metaās AI Moves: Talks to Buy Perplexity AI Fall Through š°
Meta Platforms held serious discussions to acquire Perplexity AI, an emerging player in AI-powered search that just secured a $14 billion valuation, but the deal fell apart over undisclosed terms, Bloomberg reports.
Instead, Meta moved forward with a multibillion-dollar investment in Scale AI, a company specializing in data labeling and AI infrastructure, signaling a shift in Metaās approach to building its AI ecosystem.
š¦¾How You Can Leverage:
Your website is getting fewer human visitors.
Itās twiddling its digital thumbs, aimlessly looking around. Just wonderingā¦. WHERE DID ALL THE HUMANS GO!?!
But, your companyās site is getting WAY more robot visitors.
And then thereās the robot-referred humans that AI search brings to your doorstep? Yeah, they're 5X more likely to buy your stuff than if they just randomly found you on a traditional Google search.
Such is the online dilemma for millions of businesses worldwide.
The rules of SEO and the internet have been largely easy to follow for decades.
And successful companies ā from small, local businesses to behemoth enterprises ā have made their mark by creating content that converts human website readers into customers.
Butā¦.. now itās the AI search engines like Perplexity, Googleās AI search and ChatGPT that are dishing about your company.
Not traditional search engines.
Soā¦. How can brands win the SEO game when so much of those searches are now happening in AI chats?
Chris Andrew, CEO of Scrunch AI, dropped the game plan on today's Everyday AI episode.
Companies checking their server logs are finding AI crawlers from ChatGPT, Claude, and Perplexity EVERYWHEREāconsuming content like digital locusts.
Is your brand ready? (Probably not.)
But we gotchyuuuuu shorties. Hereās what ya need to know. š
1 ā Your Marketing Funnel Just Collapsed ā¤µļø
We've all rage-quit a recipe blog after scrolling through 17 paragraphs about someone's trip to Tuscany without getting a single ingredient for cooking that pasta.
(WTF Carol just gimme the ingredients!)
See, thatās how the internet and SEO game has traditionally gone. Companies and websites with suuuuuuper long-form content were awarded. Not the site that gave you the answer quickly without fluff.
Chris used this exact example to explain why AI search is exploding.
People HATE browsing. No one wants to open 17 tabs and read for 45 minutes to find one answer when a LLM can give it to you in 17 seconds.
We just never had an alternative until now.
When Chris noticed his own behavior changingāasking ChatGPT questions instead of visiting websitesāhe realized consumer behavior was shifting FAST.
The traditional funnel where people visit, browse, and maybe convert?
Deadzo.
Now they ask AI their questions, make their decision there, and only visit when they're ready to buy.
Try This:
Run this test today: Take your three biggest conversion pages and track referring traffic sources.
Chris discovered that AI-referred visitors convert at ridiculous rates (2-5X higher) because they arrive pre-educated. They're not browsingāthey're BUYING.
2 ā Youāre Probably Blocking Your Best Traffic Source ā
Last week, Chris audited a Fortune 500 company that had accidentally blocked ALL AI crawlers.
Massive whoooospsies. Lolz.
When you block AI crawlers, Chris explained, you force AI to cobble together information about your brand from random third-party sites. Those sources might have wrong pricing, outdated products, or worse.
They might say your product/service stinks.
One media company complained their podcasts weren't appearing in AI search results.
The fix? Stop blocking the crawlers on free content they actually WANTED people to find.
While many companies rushed to block AI scrapers 9-18 months ago, they set their online content minds on cruise control.
Now that Google delivers AI results by default on many queries, blocking āAI crawlersā means youāre wiping your digital footprint from everyone.
Now that everything is shifting to AI-first search, you canāt exactly block the likes of Google, Perplexity, ChatGPT, etc. and expect to still get new customers on your site.
Try This:
Pull up your server logs right now. Search for crawler visits from OpenAI, Anthropic, and Perplexity. Chris says companies often find hundreds of daily visits they never knew about.
Hereās an easy way to check.
Login to your Google Analytics: Acquisition ā> Traffic Acquisition ā> sort by session source/medium ā> look for ChatGPT/perplexity/etc
Then check your robots.txt file. Many companies blocked AI crawlers months ago without realizing the consequences. Chris warned that if you block Google's AI crawler, you might accidentally block regular Google search tooāa fatal mistake many brands still haven't caught.
3 ā Small Brands Can Actually Win This Battle āļø
Here's the coolest part, underdogs.
(WOOF!)
Chris discovered something WILD during his Scrunch AI journey: your brand reputation is no longer just what's on your website.
It's what AI THINKS about you.
Chris explained that for non-branded searches, a whopping 80% of websites cited by AI models are third-party content. Review sites. Industry blogs. Forums. Social media.
Even scarier? AI is now the primary consumer of your customer journey content. That top-of-funnel blog post you wrote? It's not for humans anymore.
It's for robots.
And those robots are JUDGING you based on how clearly you explain complex topics. Chris emphasized that AI doesn't care about your keyword density or backlink profile. It cares about how well you match user intent.
This explains why Chris sees companies with super-detailed persona mapping crushing it in AI search. They've mapped every question their customers ask at each journey stage.
Try This:
Feed your top five customer personas into ChatGPT and ask it to generate the exact questions they'd ask before purchasing your product. Chris found this technique reveals blind spots in your content strategy that AI crawlers might be noticing.
Then search for your brand name + "review" or "alternative" in three different AI tools. Chris said this quickly reveals what third-party content is shaping your reputation. Often, it's outdated info you could easily fix with a simple outreach email.
While your competitors debate whether AI search matters, Chris has seen clients double their AI referral traffic for six straight months.
Your move.
Hit reply if you've checked your logs yet. The results might shock you.
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