- Everyday AI
- Posts
- AI and ChatGPT secrets from a leading marketer 🤫
AI and ChatGPT secrets from a leading marketer 🤫
AI tips and tricks to supercharge your marketing 😏, AI brain chips helping paralyzed people, pulling customer reviews with AI, and more!
Everyday AI
August 24, 2023
Outsmart The Future
Today in Everyday AI
6 minute read
🎙 Daily Podcast Episode: What AI secrets can you learn from one of the world's leading marketing voices? Today we dish it all. Give it a listen.
🕵️♂️ Fresh Finds: AI-powered docs for your teams, a Princeton professor’s take on AI, and a new AI video startup backed by Samsung. Read on for Fresh Finds.
🗞 Byte Sized Daily AI News: AI brain chips in your brain, everyone is dropping AI buzzwords in their earnings calls, and some Ex-Googlers are taking on Midjourney with Ideogram. For that and more, read on for Byte Sized News.
🚀 AI In 5: Wanna better understand your customers? Use AI to instantly discover key insights about your customers! See how here
🏆 Digital Drops Giveaway: New giveaway coming soon…
More below
🧠 Learn & Leveraging AI: Mark dished out the best AI tips and tricks to power your marketing. Now we break it down. Keep reading for that!
↩️ Don’t miss out: Did you miss our last newsletter? We talked about 7 AI tools you’ve never heard of, OpenAI's GPT-3.5 Turbo, and creating mind maps and flowcharts in ChatGPT!
Check it here!
A marketing leader dishes all of his AI secrets 💁
Imagine you could learn the best AI secrets to supercharge your marketing from a world leading marketer?
Well today is your lucky day!
Mark de Grasse, President of Digital Marketer, joins us to discuss how you can build a powerful marketing strategy using AI.
From building a brand voice to making sure you avoid a siloed marketing strategy, we cover it all!
Join the conversation and ask Mark and Jordan any questions about AI in marketing.
Also on the pod today:
• Why you need a marketing strategy 📈
• Using AI for consistent writing style ✍️
• Training AI with accurate prompting 🗣
It’ll be worth your 30 minutes:
Listen on our site:
Click to listen
Subscribe and listen on your favorite podcast platform
Listen on:
Here’s our favorite AI finds from across the web:
New AI Tool Spotlight – Watto AI gives you AI-powered docs from your team, Fabric helps you find relevant notes you’ve saved while you search and Mine My Reviews pulls your reviews from various platforms.
Money in AI – Nvidia is just rolling in money at this point. They just made $4.2 billion overnight.
AI in Education - A professor of AI at Princeton talks about AI hype and why it’s out of control.
Big Tech – A new AI start-up backed by Samsung, Irreverent Labs, is looking to revolutionize video content creation.
Pop Culture – Check out William Shatner talking to an AI chatbot.
1. AI Brain Chip Gives Paralyzed Woman Her Voice Again 🗣️
In a touching blend of humanity and tech, AI has done wonders by restoring the voice of a paralyzed woman. Thanks to the brilliant minds at UCSF, a system was developed that deciphers brain signals and turns them into speech.
2. AI's Corporate Hype: More Sizzle Than Steak? 🥩
Big corporations are shouting from the rooftops about their AI advancements, but is it all just hot air? More than a 1000 companies this year have mentioned AI in their quarterly earnings. But are some companies overhyping their AI capabilities?
3. Ex-Google Team's Ideogram AI, the Midjourney Contender 🚀
An ex-Google team is in town with their new project, Ideogram AI, aiming to be a serious contender in the AI arena. This isn't just another AI startup; it's the brainchild of some of the best minds in the biz.
4. OpenAI's Parenting App to Manage Kids 🍼
Remember when parenting was just about, well, parenting? OpenAI is shaking things up with a new app designed to help parents manage their kids' lives. Curious? Futurism has the scoop on whether this is a parenting game-changer or just another app in the store.
5. AI in Hollywood: Writers Guild’s Showdown on AI Copyright 🎬
Hollywood's got drama, and it's not just on-screen. The Writers Guild is gearing up for a potential challenge as the AMPTP plans to introduce AI into the scriptwriting process. The fear is that Hollywood will be able to copyright AI-generated scripts in the near future.
Use AI to instantly understand
your customers 👏
Ever wondered what your customers truly think? With Mine My Reviews, you're about to find out.
This tool is a game-changer for businesses, marketers, and professionals aiming to get inside the minds of their audience. By leveraging AI, it sifts through reviews, feedback, and comments, giving you a crystal-clear understanding of your customers' sentiments, needs, and desires.
Check out today's AI in 5!
New giveaway coming soon….
🤷♂️ What’s Going On and Why It Matters:
Congratulations.
You’ve just received your Master’s Degree in AI/Marketing in 30 minutes.
Hands you imaginary graduation cap, complete with AI-generated tassel
For real. You missed a treat. Today, we talked with Mark de Grasse, the President of DigitalMarketer.com, one of the premier resources for marketers worldwide.
In other words: Mark knows his stuff. And he straight dished his secrets on how you can tap into AI to take your marketing from lame to ‘Dang, you got game!’
Did you sleep through your alarm and miss the masterclass? Don’t worry, you can still ask Mark an AI+marketing question here.
Mark went over ChatGPT basics, his favorite AI tools, and his nonsense approach to integrating AI in your marketing efforts with your customers in mind.
Let’s break down the mastery 👇
🦾How You Can Leverage:
This might be one of those episodes you should watch more than once, as there’s more nuggets than a Wendy’s drive-thru.
There’s a lot to breakdown, but we’ll do our best. Trust us when we say this: this was one of our most knowledge-packed episodes of our 85+ episodes so far.
So here’s your 1-2-3 takeaway, on how you can put Mark’s AI secrets into practice. 👇
1 – Strategize and analyze 🤔
Listen to Mark on this piece.
He’s as PRO as a PRO gets in the marketing world. His advice was simple: start at the end, and use AI to work backward. And use ChatGPT to strategize every step of the way.
Try this:
On Mark’s website, he has a fantastic ChatGPT prompt guide for free. Not even an email required. Go check it out and try the prompt he shared, which should help you keep the end goal in mind and build a strategy to get there.
2 – Prompt like a genius 🧠
Preach, Mark. Preach.
Like music to our Everyday AI ears, Mark talked about the value of working with a chat in ChatGPT like a human. (And how to start using ChatGPT instead of traditional search, which is a game-changer!)
In other words, you need to work with ChatGPT, train it, and give it examples of what’s good and what’s bad. Be patient, and give it the resources and information it needs in order for it to complete the task at hand.
Try this:
This is legit what we teach in our free PPP course, where we teach Prime, Prompt, Polish. This is the last week that replying to this newsletter will get you instant access. So, just reply PPP to this email and we’ll send ya the info. These smart pros all liked it 👇
3 – A consistent customer journey 🙋
A consistent brand voice will make all the difference.
From first landing on a webpage to the customer service follow-up, Mark talked about how AI can help create a consistent better user experience. Effective marketing delivers a similar message across all touch points, and AI can definitely help with that.
Try this:
For consistency, use your brand voice from sales and marketing to internal comms and customer service.
Using a tool like ChatGPT (i.e. #2 above) to create an on-point brand voice that all departments can use. The result? A consistent presence from your company to its customers or clients. Listen to this whole episode we did on it here.
Now This …
Wait, you didn’t reply PPP yet?
Weird.
Reply