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The AI Shift: From Cold Pitches to Personalized Sales
Apple joins OpenAI board, Meta's new 3D model, GPT-4o vs Claude 3.5 Sonnet Data analysis and more!
Everyday AI
July 03, 2024
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Today in Everyday AI
6 minute read
🎙 Daily Podcast Episode: Using AI for sales is a bad idea right? Or can we avoid the spammy sales and use GenAI to actually gain insights and improve our sales workflow? We show you how. Give it a listen.
🕵️♂️ Fresh Finds: Big tech warns investors of AI risks, Meta ordered to stop data training in Brazil and Perplexity unveils Pro Search feature. Read on for Fresh Finds.
🗞 Byte Sized Daily AI News: Apple joins OpenAI’s board, Meta unveils a new 3D model, and Google’s emissions grow due to AI. For that and more, read on for Byte Sized News.
🚀 AI In 5: We’re pitting GPT-4o against Claude 3.5 Sonnet to see which is better at data analysis! See it here
🧠 Learn & Leveraging AI: Wondering how you can avoid spammy sales with AI? We give you the keys to personalized sales and insights with AI. Keep reading for that!
↩️ Don’t miss out: Did you miss our last newsletter? We talked about Apple predicting BIG sales for AI iPhone, UN adopting AI resolutions and looking back at our 2024 AI predictions. Check it here!
The AI Shift: From Cold Pitches to Personalized Sales 🧑💼️
AI + sales = spammy. Right?
Or, is there a better way?
Can we actually use Generative AI to learn more about prospects, increase interest and connect more as humans?
Yup.
Manny Medina, CEO and Co-Founder of Outreach, joins us to discuss.
Join the conversation and ask Jordan and Manny questions on AI and sales here.
Also on the pod today:
• Challenges of AI in Sales 🤔
• Role of Sales Organizations 🏢
• AI for Communication and Sales Strategies ✅
It’ll be worth your 35 minutes:
Listen on our site:
Click to listen
Subscribe and listen on your favorite podcast platform
Listen on:
Here’s our favorite AI finds from across the web:
New AI Tool Spotlight – BuilderKit helps build your AI SaaS fast, Skott is an autonomous AI marketer and Hubflo is an AI client portal.
Trending in AI – Big Tech companies like NVIDIA, Microsoft and Meta are warning investors that AI is a risky financial bet.
Meta - Meta has been ordered to stop training its AI on Brazilian data.
LLMs – Perplexity has added a "Pro Search” tool for better research and math.
Google - Google is now requiring advertisers to disclose the use of AI in political ads.
Read This – Restaurant chains are investing in AI drive-thrus but it may take some time for the flaws to be worked out.
1. Apple Scores VIP Seat on OpenAI Board 🪑
Apple lands an observer role on OpenAI's board, represented by Phil Schiller, the head of Apple's App Store and former marketing chief. This move comes hot on the heels of Apple's recent integration of OpenAI's ChatGPT into its devices and the rollout of "Apple Intelligence" technology across its suite of apps, including the virtual assistant Siri.
With the addition of new board directors such as Sam Altman, Sue Desmond-Hellmann, Nicole Seligman, and Fidji Simo, the collaboration promises exciting advancements in the AI sector.
2. Meta Unveils 3D Gen AI System for 3D Asset Creation 🧑💻️
Meta's new 3D Gen AI system is set to redefine 3D graphics creation by generating high-quality 3D assets and textures at lightning speed. This revolutionary technology combines cutting-edge components to produce visually stunning assets in record time, promising to transform industries like video game development and architectural design.
With the ability to create lifelike textures and realistic lighting effects, Meta 3D Gen bridges the gap between AI-generated content and professional 3D workflows, offering endless creative possibilities.
3. Google’s Emissions Grow 48% Due to AI Energy 🔋
Google's rapid expansion of energy-hungry data centers leads to a 48% surge in greenhouse gas emissions over five years, hindering its net zero target by 2030. The tech giant faces challenges as AI drives data center electricity consumption, potentially doubling by 2026 and accounting for 4.5% of global energy use by 2030.
Big tech's push for AI innovation clashes with environmental pledges, raising concerns about carbon footprints and water usage in the AI boom.
4. China Leads the Way in Generative AI Patents 🇨🇳
China is dominating the field of generative AI with over 38,000 inventions filed between 2014-2023, surpassing the United States by a significant margin. This cutting-edge technology, which includes chatbots and autonomous driving innovations, is poised to transform sectors like science, publishing, and transportation.
Major players such as ByteDance, Alibaba, and Microsoft are at the forefront of this groundbreaking wave. WIPO predicts a surge in patent filings, hinting at a promising future for GenAI
5. U.S. Federal Reserve Investigates AI Impact 🧐
Fed Chair Jerome Powell is investigating how AI could shake up productivity, inflation, and jobs. In a recent panel discussion at the European Central Bank’s Forum on Central Banking in Portugal, Powell highlighted the massive investments in AI, hinting at the seismic changes ahead.
The International Monetary Fund (IMF) warns that advanced economies could see 60% of jobs impacted by AI, leading to lower labor demand and potential wage reductions.
Claude 3.5 Sonnet vs GPT-4o Data Analysis showdown
In this head-to-head battle, we're pitting two of the most advanced large language models against each other:
Anthropic Claude 3.5 Sonnet vs GPT-4o from OpenAI.
Which one can crunch numbers and deliver actionable insights better?
Find out in today's AI in 5.
Or see this related video:
🦾How You Can Leverage:
“Hey {first_name}, I noticed you breathe oxygen. Wanna buy my stuff?" 🙄
You get those legit all the time? Or that just us?
Let’s be honest — AI is both a blessing and a gosh darn curse.
Unfortunately, many people in sales use AI and the power of large language models for lazy, uninspiring outreach.
Yaaaaaawn.
Manny Medina is trying to help us all change that.
He’s the CEO and co-founder of Outreach, a leading sales engagement platform that offers AI-powered solutions to enhance sales team productivity and drive revenue growth.
Manny dished all about how AI is flipping the script on cold outreach.
Bye bye boring personalization.
Manny's dropping knowledge on how to use AI to create sales messages that are so relevant, your prospects might think you're psychic.
(Spoiler: You're not. You're just smart enough to use AI the right way.)
Ready to turn your cold outreach into hot leads?
Let's get this party started, {reader first name}!
Lolz.
1 – Ditch the BS personalization 🚮️
Y'all, Manny's not mincing words here.
He says personalization is straight-up B.S.
Fighting words on a Wednesday? Loooove to see it.
But hear him out.
That "We're both from the Midwest!" as your AI-powered opener in a first message to a cold prospect?
It's about as useful as a screen door on a submarine.
What really gets people's attention? Relevance.
It's not about finding common ground; it's about hitting them with info they care about right now.
Manny's talking about using AI to dig up juicy, relevant news or insights that make your prospect go, "Oh snap, I didn't know that!"
Try this:
Instead of asking AI to find personal tidbits, prompt it to hunt down recent, relevant news in your prospect's industry. Then, use that as your opener.
It's like showing up to a party with the hottest gossip – everyone wants to talk to you.
It shows you’re tuned in to your prospect’s industry, and understand what’s taking up space in their brain.
Instant trust, unlocked.
(Or, feel free to use the ol, ‘I see you’re a {position title} at {company name}! We’ve helped {position title}s like you {grow their business | scale their companies | find more qualified leads} with our innovate bla bla bla.’)
Just kidding. Please don’t do that.
2 – More humans = fewer hallucinations 🔄
Cool. More AI for relevance and ditch the whole ‘personalization’ thing.
Check and check.
Now, just pour AI onto that thang and watch sales stack up while humans applaud our AI overlords?
Nope. You gotta watch out for hallucinations.
Manny said AI sales tech isn’t quite ready for autopilot just yet.
Why?
Because sometimes AI can get a little... creative with the truth.
Nothing kills a sale faster than getting caught spreading fake news and then just pointing at the AI that made it all up.
Try this:
When you're using AI to spice up your sales game, think of it as your enthusiastic but sometimes unreliable intern.
Always fact-check those AI-generated nuggets before you hit send. It's like having a BS detector for your digital buddy.
Manny says this human-AI tag team (Copilot mode) is here to stay, so might as well get good at it!
A good first step is better understanding how LLMs connect to (or don’t connect to) the internet.
Go check out this episode, where we went WAAAY in depth. Your sales quota will thank you.
3 – Make meetings matter more 🤝
Chances are, you’re in Zoom calls alllll day.
Or Teams.
Or Google Meet.
Or whatever.
Sure, you might LLM that transcript if you’re close to a sale. But Manny points out that the real value is in the mundane of the journey between a salesperson and a potential client.
And that’s the legit goldmine for Generative AI — have a LLM crunch all of the insights, nuances and objection handling of the sales process.
Try this:
After your next batch of client calls, feed those transcripts to your AI sidekick.
But don't just ask for a boring summary.
Get nosy!
Ask about recurring themes, hidden opportunities, or potential roadblocks across multiple conversations. It's like turning your meeting transcripts into a crystal ball for your sales strategy.
Manny's all about using AI to uncover those easy-to-miss patterns and opportunities that our overworked human brains might overlook.
So let's put those AI tools to work and start mining your meetings for gold.
We showed you EXACTLY how to use ChatGPT to make your meeting follow-up a breeze.
⌚
Numbers to watch
$55.6 Billion
U.S. venture capital funding surged to $55.6 billion in the second quarter of 2024 due to AI.
Now This …
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