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- Traditional SEO and web browsing is dead. Here's why. 😬
Traditional SEO and web browsing is dead. Here's why. 😬
🔍 The future of AI search, President Biden Deepfake, Perplexity AI overview, and more!
Everyday AI
January 23, 2024
Outsmart The Future
Sup Y’all! 👋
We came with some 🔥🔥🔥 for #hottaketuesday on the future of traditional SEO.
But we wanna get YOUR hot take!
How do you currently search for things? |
Always interested to learn more!
✌️
Jordan
Today in Everyday AI
7 minute read
🎙 Daily Podcast Episode: Hate to break the news to you but traditional SEO is dead. So is how we browse the web. AI is changing that. Here’s how. Give it a listen.
🕵️♂️ Fresh Finds: AI that mentions your product in online convos, 12 new AI jobs, and a county in Washington using AI photo searches. Read on for Fresh Finds.
🗞 Byte Sized Daily AI News: President Biden robocall deepfake, UAE creates an AI council, and Deloitte launches AI document tool. For that and more, read on for Byte Sized News.
🚀 AI In 5: Perplexity AI is one of the best AI tools out there. We show you why it’s a sleeper. See it here
🧠 Learn & Leveraging AI: So what does the future of SEO and web searching look like and what does it mean for you? Keep reading for that!
↩️ Don’t miss out: Did you miss our last newsletter? We talked about Meta turning to AGI, a new GPT that does your coding, and ElevenLabs valued at over $1B. Check it here!
AI Search Takeover – The End of Traditional SEO + Web Browsing? 🔍
You read that right.
Traditional SEO and web browsing are going out the window.
So what’s coming in?
AI search.
With the rise of people using LLM chatbots to have their questions answered, the need for traditional searching is well…just not as good anymore.
So what does it mean for the future of web searching and SEO? We dive in.
Join the conversation and ask Jordan questions on AI search here.
Also on the pod today:
• Impact of AI and Voice Search on Traditional SEO 📉
• Usage and Benefits of AI Search Engines ✅
• AI’s Impact on Publishers 🗞
It’ll be worth your 51 minutes:
Listen on our site:
Click to listen
Subscribe and listen on your favorite podcast platform
Listen on:
Here’s our favorite AI finds from across the web:
New AI Tool Spotlight – ReplyGuy is AI that mentions your product in online convos naturally, Brainner automates your resume screening, and Recraft lets you create and edit AI visuals.
Business of AI – A new report shows that most Americans want businesses to say if they’re using AI.
Future of Work - Here are 12 new jobs that will arise in the GenAI era.
AI in Society – This county in Washington might start using AI photo searches to find suspects.
Read This – Are you a leader at your company? You should consider becoming a Chief AI Officer.
1. Biden Robocall Deepfake Alert 🚨
A robocall impersonating President Joe Biden has surfaced in New Hampshire, urging residents not to vote in the state's Democratic presidential primary. Disinformation experts suspect that this call is a deepfake, an AI-generated audio or video designed to mimic real people without their consent. This incident highlights the potential dangers of AI in politics and the urgent need for regulation.
2. Deloitte and Relativity Team Up for AI Document Reviewing 📄
Deloitte and Relativity are joining forces to revolutionize document-oriented activities using AI. Their new solution, NavigAite, leverages large language models (LLMs) and API integration to automate document review in over 95 languages. NavigAite can be easily customized and deployed directly within RelativityOne and Relativity Server, allowing users to securely review documents and gain deeper insights from structured and unstructured data.
3. UAE Unveils AI Council to Shape Future and Boost Economy 🇦🇪
The ruler of Abu Dhabi, HH Sheikh Mohamed, has just launched an AI council called the Artificial Intelligence and Advanced Technology Council (AIATC). The AIATC will be the driving force behind policies, strategies, research, and investments in AI and advanced technology in Abu Dhabi. This initiative is part of Abu Dhabi's grand plan to position itself as a world-leading hub for investments, partnerships, and talent in the AI sector.
4. US Defense Department Updates AI Directive to Reassure Public 🛡
The US Defense Department has recently updated its decade-old policy on artificial intelligence (AI) to address concerns about the development of autonomous weapons. The new directive emphasizes a stricter review process and requires senior defense officials to approve autonomous weapon systems. This move aims to ensure good governance and dispel fears of "killer robots" lurking in the Pentagon's basement.
5. AI Startup 01.AI’s AI Model is Beating Meta’s Llama 😳
A new AI startup is on the rise. 01.AI, a Beijing startup, outdid Llama 2 with its superior Yi-34B model, quickly topping AI benchmarks. 01.AI, led by Kai-Fu Lee and valued at over $1 billion, freely shares its AI models, including the multimodal Yi-VL-34B, to build a developer community and create innovative AI-first apps. Despite its progress, 01.AI's models, while unique in training, share architectural elements with Meta's Llama 2, illustrating China's emerging role in the global AI landscape.
Perplexity AI Overview
Perplexity AI is one of the most useful AI tools out there.
We think it’s a little slept on and not used enough.
Here’s a basic rundown on how it works and why we think it’s so great compared to the competition!
Check out today's AI in 5.
🦾How You Can Leverage:
Getting good information from the web nowadays is a pain in the you know what.
Have you browsed the web lately?
It’s legit awful.
As AI search tools like SGE from Google, ChatGPT and Perplexity start to rise, publishers who put free content online are scrambling.
Which leads us to today’s show and this proclamation for #hottaketuesday:
Traditional SEO is all but dead, and how we use the internet is gonna R.I.P. shortly after.
Buckle up, this one’s a banger.
(At least according to Valeriano)
1 – Traditional SEO is all but dead 😵
Sorry shorties.
And this isn’t a take we take lightly. Jordan shared his background in SEO, one of the hats he’s worn frequently over the past decade and a half.
But yeah, traditional SEO is on life support. (Aside from local, service-based businesses, which we think will still benefit from smarter SEO)
Why is SEO all but dead with AI search now in the fold?
Consumers are fed up with the results of what algorithms forced upon us.
Instead of offering concise value, website owners are incentivized to publish extremely long and often irrelevant content (usually laced with hidden affiliate links) for the sake of appeasing the algorithms and making money. NOT for necessarily answering a question the searcher is looking for.
Case in point? Jordan shared live on the show about the difficulties of getting a pancake recipe.
Traditional search: 4 overwhelming display ads, push notification, landing page popup, etc. AND, you’ve gotta read more than a thousand words of SEO-optimized fluff. Might take ya 8-12 minutes to understand the actual recipe.
AI/SEO search: A similar query in ChatGPT gives you everything you need: 190 words with zero fluff. (Except hopefully them pancakes are fluffy!)
Try this:
We took a different angle on this story when we laid out our 24 bold AI predictions for 2024. Go give that a listen.
2 – Web browsing ain’t worth it 🤷
Let’s be honest here.
After you’ve dipped your toe in AI-powered browsing, traditional web browsing seems archaic.
Like… carrier pigeons instead of emails kinda archaic.
If you wanna grow your company and career, this is low-key one of the best things you can do to win back time immediately.
Most people don’t realize how much time they waste both searching for the right information they need, but then also the amount of SEO fluff jam packed inside said piece of information.
Try this:
In today’s AI in 5, Jordan gave a brief overview of using the AI search juggernaut Perplexity, and how it stacks up against Google’s SGE (Search Generative Experience) and searching inside of ChatGPT.
Related videos:
3 – The future forward is murky 😶🌫️
Yeah, yeah, yeah.
We hear ya.
If SEO is dead, where will Large Language models get new content?
In short, today’s large language models have kind of just scraped and ingested the open internet, copyrighted materials and all.
So, what is the best way forward?
Like we talked about today, the outcome of the New York Times vs. OpenAI case will shape this.
(ICYMI: The Times is suing OpenAI and Microsoft for billions for using millions of copyrighted works in its datasets and using the outputs without citations.)
But regardless of what happens in that case: the future of SEO and how we all browse the internet is a bit murky.
Try this:
Here’s our hot take for #hottaketuesday
A. - More and more online publishers are going to block LLM scrapers.
B. - LLM companies (and other GenAI juggernauts) are going to continue to get sued to oblivion. Like Class Action Suits against big tech, Authors Guilds suing, Image companies suing, and …. You get it. Just about everyone is suing GenAI companies.
C. - Publishers will enter into lucrative, 7-figure annual content partnerships with GenAI companies, which is already happening. And just about any large news outlet right now is weighing offers.
D. - Smaller websites, news outlets and online publishers who once thrived will lose so much money because of traffic lost to AI, they’ll have to shut down. (Which again, we’ve already seen.)
E. - New publishing and content unions will pop up. This is the only way unique and high-quality content lives on in the age of LLMs openly scraping the open web and using it all in their outputs.
Think — thousands of small and medium sized web-first publishers unionizing, blocking LLM access, and then negotiating exclusivity rights with the LLM of their choice.
⌚
Numbers to watch
January 31st, 2024
Expected date that Samsung’s new AI phones will arrive in stores.
Now This …
What do you think? Is traditional SEO on the way out?
Hit us with a reply and let us know!
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