- Everyday AI
- Traditional SEO and web browsing is dead. Here's why. 😬
Traditional SEO and web browsing is dead. Here's why. 😬
🔍 The future of AI search, President Biden Deepfake, Perplexity AI overview, and more!
🦾How You Can Leverage:
Getting good information from the web nowadays is a pain in the you know what.
Have you browsed the web lately?
It’s legit awful.
As AI search tools like SGE from Google, ChatGPT and Perplexity start to rise, publishers who put free content online are scrambling.
Which leads us to today’s show and this proclamation for #hottaketuesday:
Traditional SEO is all but dead, and how we use the internet is gonna R.I.P. shortly after.
Buckle up, this one’s a banger.
(At least according to Valeriano)
1 – Traditional SEO is all but dead 😵
And this isn’t a take we take lightly. Jordan shared his background in SEO, one of the hats he’s worn frequently over the past decade and a half.
But yeah, traditional SEO is on life support. (Aside from local, service-based businesses, which we think will still benefit from smarter SEO)
Why is SEO all but dead with AI search now in the fold?
Consumers are fed up with the results of what algorithms forced upon us.
Instead of offering concise value, website owners are incentivized to publish extremely long and often irrelevant content (usually laced with hidden affiliate links) for the sake of appeasing the algorithms and making money. NOT for necessarily answering a question the searcher is looking for.
Case in point? Jordan shared live on the show about the difficulties of getting a pancake recipe.
Traditional search: 4 overwhelming display ads, push notification, landing page popup, etc. AND, you’ve gotta read more than a thousand words of SEO-optimized fluff. Might take ya 8-12 minutes to understand the actual recipe.
AI/SEO search: A similar query in ChatGPT gives you everything you need: 190 words with zero fluff. (Except hopefully them pancakes are fluffy!)
We took a different angle on this story when we laid out our 24 bold AI predictions for 2024. Go give that a listen.
2 – Web browsing ain’t worth it 🤷
Let’s be honest here.
After you’ve dipped your toe in AI-powered browsing, traditional web browsing seems archaic.
Like… carrier pigeons instead of emails kinda archaic.
If you wanna grow your company and career, this is low-key one of the best things you can do to win back time immediately.
Most people don’t realize how much time they waste both searching for the right information they need, but then also the amount of SEO fluff jam packed inside said piece of information.
In today’s AI in 5, Jordan gave a brief overview of using the AI search juggernaut Perplexity, and how it stacks up against Google’s SGE (Search Generative Experience) and searching inside of ChatGPT.
3 – The future forward is murky 😶🌫️
Yeah, yeah, yeah.
We hear ya.
If SEO is dead, where will Large Language models get new content?
In short, today’s large language models have kind of just scraped and ingested the open internet, copyrighted materials and all.
So, what is the best way forward?
Like we talked about today, the outcome of the New York Times vs. OpenAI case will shape this.
(ICYMI: The Times is suing OpenAI and Microsoft for billions for using millions of copyrighted works in its datasets and using the outputs without citations.)
But regardless of what happens in that case: the future of SEO and how we all browse the internet is a bit murky.
Here’s our hot take for #hottaketuesday
A. - More and more online publishers are going to block LLM scrapers.
B. - LLM companies (and other GenAI juggernauts) are going to continue to get sued to oblivion. Like Class Action Suits against big tech, Authors Guilds suing, Image companies suing, and …. You get it. Just about everyone is suing GenAI companies.
D. - Smaller websites, news outlets and online publishers who once thrived will lose so much money because of traffic lost to AI, they’ll have to shut down. (Which again, we’ve already seen.)
E. - New publishing and content unions will pop up. This is the only way unique and high-quality content lives on in the age of LLMs openly scraping the open web and using it all in their outputs.
Think — thousands of small and medium sized web-first publishers unionizing, blocking LLM access, and then negotiating exclusivity rights with the LLM of their choice.
Numbers to watch
January 31st, 2024
Expected date that Samsung’s new AI phones will arrive in stores.