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- Using AI to improve employee productivity 👥
Using AI to improve employee productivity 👥
👇 How AI can improve your product marketing and productivity, Canva's new AI, Mr. Beast battles AI deepfake in TikTok scam ad, reviewing a new text to speech tool, and more!👇
Everyday AI
October 04, 2023
Outsmart The Future
Today in Everyday AI
6 minute read
🎙 Daily Podcast Episode: How can we implement AI to not only improve product marketing but also get better insights into company productivity? Let’s find out. Give it a listen.
🕵️♂️ Fresh Finds: generate a website with one click, Zoom announces Zoom Docs, and Facebook’s new AI-generated stickers create some weird results. Read on for Fresh Finds.
🗞 Byte Sized Daily AI News: Mr. Beast battles AI deepfake in TikTok scam ad, Anthropic aims for a $30 billion valuation and Amazon Alexa using your conversations to train its AI. For that and more, read on for Byte Sized News.
🚀 AI In 5: Audiosonic is making waves as a new player in the text-to-speech arena, but is it truly a game-changer? Find out here
🧠 Learn & Leveraging AI: Today’s episode had great insights ranging from employee productivity with AI to improving your product marketing. If you’re wondering how to piece it all together, we’ll show you how. Keep reading for that!
↩️ Don’t miss out: Did you miss our last newsletter? We talked about creating AI designs with Canva, Microsoft’s CEO thinks Bing Chat was overhyped, and LinkedIn using OpenAI for new AI tools. Check it here!
How To Make AI Work For Your Product Marketing 📊
What challenges and opportunities come with implementing AI in product marketing?
And how can we gain better insights into company productivity?
Daniel Glickman, Sr. Director, Product Marketing at ActivTrak, joins us to discuss the power of AI in helping companies research faster and the potential impact it can have on changing the way products are used and marketed.
Real talk: this was kinda like 2 shows in 1, so make sure you give it a watch/listen for insights on both market research AND employee engagement and performance in the world of AI!
Join the conversation and ask Daniel and Jordan any questions about product marketing and AI.
Also on the pod today:
• Using AI to track employee activity 👥
• Data collection for product marketing 📈
• How AI will change employee efficiency 🚀
It’ll be worth your 31 minutes:
Listen on our site:
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Here’s our favorite AI finds from across the web:
New AI Tool Spotlight – WebWave AI lets you generate a website with one click, Chatwebby is a customized AI chatbot for your sites, docs, audios & videos, and The Leap is an AI-powered digital product builder.
AI Announcements – Canva just unveiled its suite of new AI features, Magic Design
Trending in AI – Zoom announced Zoom Docs, which is planned to launch in 2024
Big Tech - Check out this interview with Microsoft’s CTO as he talks about AI and how Bing plans to beat Google.
Money in AI – A 3D motion capture app called Move AI has raised $10 million in seed funding.
Fun and Weird – Facebook’s new AI-generated stickers are creating some funny and weird results.
1. Mr. Beast Battles AI Deepfake in TikTok Scam Ad 📱
YouTube sensation MrBeast, also known as Jimmy Donaldson, is sounding the alarm on AI deepfakes after a scammy TikTok ad showcased a fabricated version of him peddling $2 iPhones. While TikTok has since pulled the ad, the incident underscores the challenges platforms face in policing deceptive content.
2. Anthropic Aiming for a $30 Billion Valuation💰
AI startup Anthropic, the creator of Claude, is on a fundraising spree, targeting $2 billion from big names like Google. This move comes after Amazon's hefty $1.25 billion investment just last week. With sights set on a valuation between $20 billion to $30 billion, Anthropic's growth is nothing short of meteoric, especially considering its $4 billion valuation back in March.
3. Google DeepMind's Leap Towards Universal Robots 🤖
Google DeepMind, in collaboration with 33 academic labs, is making strides in the world of robotics. They've released a new dataset and models that aim for robots to generalize learning across different robot types. Their goal is to pool knowledge about various robots and train a universal one.
4. AI Job Listings Skyrocket on LinkedIn 📈
The AI job market is booming, and LinkedIn's data is here to prove it. The platform has seen job postings mentioning AI more than double globally since 2021. The U.K. saw a 2.3x rise, while Germany and France saw jumps of 2.6x and 2.8x. From startups to tech giants, everyone's on the hunt for AI talent.
5. Amazon's Alexa: Training AI with Your Chats 🎙️
Amazon's voice assistant, Alexa, is getting an AI upgrade, and your conversations are part of the training data. While Amazon claims this isn't a new practice and only an "extremely small fraction" of voice recordings are used, it's a stark reminder of the privacy implications in the age of AI. Concerned about your digital privacy? Maybe it's time to rethink that Alexa device.
Audiosonic Review - A new competitor in the text-to-speech game? 🗣️
Audiosonic is making waves as a new player in the text-to-speech arena, but is it truly a game-changer?
We're checking it out to see how it stacks up to the competition and what capabilities it has.
Check out today's AI in 5.
New giveaway coming soon….
🤷♂️ What’s Going On and Why It Matters:
Whether you know it or not, product marketing teams shape every aspect of our lives.
In the end, we use hundreds of products or services each week. From the websites we browse and the smartphone apps we use, to the TV programs we watch and the way we vacation. And behind the scenes, product marketing teams shape all of these products, services and experiences.
And GREAT product teams are already tapping into Generative AI to give us all better experiences and outcomes.
That’s why we were lucky to get some in-depth takes from Daniel Glickman, the Sr. Director of Product Marketing ActivTrak.
Double bonus — ActivTrak focuses on employee engagement and productivity, so we got to tackle GenAI and its impact on the workplace from multiple angles with Daniel.
And while Daniel DID drop some absolute gems to help product marketers better leverage AI, he gave insights that are applicable to us all.
Yeah, what Bryan said.
In today’s show, Daniel shares his insights on the fascinating world of generative AI and data analysis, and how those shape the products we all use everyday. He discusses the power of AI in helping companies research faster and the potential impact it can have on changing the way products are used and marketed.
So what did we uncover when it comes to product marketing and the future of employee productivity?
Let’s break it down. 👇
🦾How You Can Leverage:
Whether you’re in product marketing or not, Daniel dropped some great tips and insights on how to get the most outta AI.
We legit hit on far-ranging topics, from product marketing to employee performance.
Some highlights:
- AI in product usage and marketing
- The anticipation of future advancements in AI and research challenges
- Building better products and explaining them through AI analysis
- Using AI to identify connections and high-performing individuals
Long story short: we learned a lot. This one might require a re-watch, y’all.
Now, let’s highlight our key takeaways with the ol 1-2-3 treatment!
1 – Right tool, right job 🛠️
Daniel shared a valuable takeaway — there’s no one-size-fits-all in GenAI. At least, not yet. In the same way that you might shop at Home Depot for some products and Lowe’s for others, Daniel suggested being selective about how (and why!) you incorporate AI into your workflow.
Try this: Daniel shared some of his and his team’s processes: from using Google Bard more for research than writing, and using ChatGPT for analysis and Ryter for …. Writing!
2 – Use AI in the right places ✅
working hard and putting in equal time, yet one rep was outperforming the other. Why? Well, one rep was spending more time on research, while another was spending more time on actionable solutions.
Try this: This is a GREAT use-case for GenAI in disguise. If you’re a decision-maker in a company, find bottlenecks where employees are spending maybe TOO much time on manual tasks. Then, come up with best-practice GenAI solutions to spend less time on manual work, and more time on meaningful work. For more on that, check out ActivTrak’s free state of the workplace report.
3 – Speed up market research with AI 🏃♂️
Another great, actionable takeaway from Daniel. And this one is more geared toward product marketers. (But truth be told, we think everyone should steal this tip.) Let’s say you’re looking at customer data — whether it’s reviews on a review site like Google or G2, or long transcriptions of customer calls. You can spend hours or days making sense of this data the old fashioned way, or ….
Try this: Daniel suggested, as an example, using a Large Language Model like Google Bard to come up with Google Ads headlines ideas that solve that customer’s current issue. Or, like we did here, you can use ChatGPT to quickly crunch hundreds of thousands of data points to give you valuable insights about your customers.
Now This …
Let’s go off-topic today, shall we? What are you MOST excited about in GenAI right now? Microsoft Copilot? Dall-E3? Brain chips? Cloning yourself?
Hit us with a reply and lettuce know, and we may feature your response to our growing audience!
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